Section Business Administration, Marketing, Commerce, and Tourism

Corporate social responsibility in private universities: Empirical evidence in Vietnam Page: 46-59,

The effect of green brand image on green brand equity through the green consumer satisfaction: The case for organic food products in Ho Chi Minh City Page: 31-45,

Factors influencing the decision to use artificial intelligence technology (Chatgpt - AI) in learning at colleges and universities in Vinh Long province Page: 15-30,

The role of electronic word-of-mouth in shaping brand image and driving purchase intention Page: 1-14,