Section Business Administration, Marketing, Commerce, and Tourism

Factors affecting tax compliance behavior of business households and individuals with e-commerce activities: A study in Vietnam
Vu Thi Thanh An, Pham Tien Dat, Phan Thi Hang Nga
https://doi.org/10.52932/jfmr.v3i5ene.1113
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No. 11(2025)
Page: 48-56,
The role of green brand trust, awareness, and preference in the relationship between green marketing and green brand loyalty: The case of Mobile phone brands.
Vo Ta Thanh Minh, Vu Quang Minh, Ha Nguyen Tan Tai, Nguyen Thi Quynh Mai, Truong Bich Phuong
https://doi.org/10.52932/jfmr.v3i4en.946
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No. 10(2025)
Page: 17-33,
Exploring the factors influencing resignation intentions among university lecturers: A case study in Vietnam
Le Hau
https://doi.org/10.52932/jfmr.v3i3ene.687
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No. 09(2025)
Page: 95-113,
Examining demographic moderation in B2B logistics: Insights from boxplot visualization and MGA of brand relationship drivers
Nguyen Thi Thuy Giang, Tran Thi Tra Giang, Bui Thi To Loan, Nguyen Tran Tu Anh, Nguyen Thi Huyen
https://doi.org/10.52932/jfmr.v3i3ene.676
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No. 09(2025)
Page: 74-94,
Digital marketing and virtual try-on: A new ERA of online shopping
Le Phuong Loan, Nguyen Dang Phuong Anh, Le Thi Ngan Hanh, Bui Ngoc Tuan Anh
https://doi.org/10.52932/jfmr.v3i2e.724
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No. 08(2025)
Page: 124-138,
The relationship between employee empowerment, service quality and employee job satisfaction: A case study at Bosch Vietnam Co., Ltd
Nguyen Thi Anh Van, Nguyen Khac Hieu, Nguyen Thi Kim Ngan
https://doi.org/10.52932/jfmr.v3i2e.865
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No. 08(2025)
Page: 110-123,
Impact of perception on green purchase intentions and behavior of Vietnamese consumers
Nong Thi Nhu Mai
https://doi.org/10.52932/jfmr.v3i2e.712
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No. 08(2025)
Page: 96-109,
The impact of post-sales factors on customer-oriented business performance of fast-moving consumer goods enterprises in Ho Chi Minh City
Hoang Cuu Long, Pham Thi Phuong Dung, Nguyen Phuc Khanh
https://doi.org/10.52932/jfmr.v3i2e.748
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No. 08(2025)
Page: 81-95,
The impact of self-directed learning on employability: Insights from construction and architecture students in Vietnam
Vo Anh Tuan, Nguyen Chi Doan Hanh
https://doi.org/10.52932/jfmr.v3i2e.776
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No. 08(2025)
Page: 65-80,
Factors affecting the application of strategic management accounting techniques and performance in Vietnamese enterprises
Tran Thi Phuong Lan, Duong Hoang Ngoc Khue, Tran Hong Van, Ha Xuan Thach
https://doi.org/10.52932/jfm.v3i1e.573
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No. 07(2025)
Page: 91-104,
The impact of augmented reality (AR) marketing on customer engagement through customer experience and brand love
Phan Nguyen Anh Quan, Hoang Cuu Long, Nguyen Van Duc
https://doi.org/10.52932/jfm.v3i1e.723
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No. 07(2025)
Page: 77-90,
Determinants of taxpayer satisfaction with e-tax filing services: New evidence from artificial neural networks approach
Le Quang Huy, Nguyen Thanh Nam
https://doi.org/10.52932/jfm.v3i1e.672
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No. 07(2025)
Page: 60-76,
Corporate social responsibility in private universities: Empirical evidence in Vietnam
Tran Minh Tu, Lam Dang Xuan Hoa
https://doi.org/10.52932/jfm.v3i1e.686
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No. 07(2025)
Page: 46-59,
The effect of green brand image on green brand equity through the green consumer satisfaction: The case for organic food products in Ho Chi Minh City
Mai Xuan Dao, Trinh Minh Man, Ngo Thien Nhi, La Gia Phung, Le Yen Tam, Nguyen Phuong Thuy
https://doi.org/10.52932/jfm.v3i1e.698
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No. 07(2025)
Page: 31-45,
Factors influencing the decision to use artificial intelligence technology (Chatgpt - AI) in learning at colleges and universities in Vinh Long province
Huynh Thi Thao Trang, Huynh Thi Thao Nguyen, Dao Le Kieu Oanh
https://doi.org/10.52932/jfm.v3i1e.645
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No. 07(2025)
Page: 15-30,
The role of electronic word-of-mouth in shaping brand image and driving purchase intention
To Anh Tho, Nguyen Kim Quoc Trung
https://doi.org/10.52932/jfm.v3i1e.648
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No. 07(2025)
Page: 1-14,

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