Author Guidelines

1. GENERAL REGULATIONS
The manuscript submitted to the Journal of Finance and Marketing Research must be an article that has not been previously published in any scientific journal. The author is responsible for not submitting the manuscript to another journal before receiving a rejection decision from the editorial board of the Journal.
The article should not exceed 25 pages (including tables, figures, notes, references, and appendices); it must be drafted using Microsoft Word, in Times New Roman font, size 12, with paper size 28x20 cm, single line spacing, and font size 10 for the references section in APA 7th format.
Submission: The manuscript should be sent to the Journal by email in soft copy at: jfm@ufm.edu.vn

2. STRUCTURE OF THE ARTICLE

2.1. Title
The title of the article must be in both Vietnamese and English, concise (not exceeding 20 words), clear, and reflect the main content of the article. The title should be written in uppercase letters, bold, centered, in Times New Roman font, size 12 (Unicode).

2.2. Abstract
The abstract must be in both English and Vietnamese (with the same content and meaning), not exceeding 300 words, in Times New Roman font, size 12 (Unicode), presented as a single paragraph. It should include: an overview of the context, objectives, data, research methods, key results, conclusions, and important recommendations (if any). The abstract must clearly indicate the results, contributions, and novelties of the article. The abstract should not include equations, images, or references.

2.3. Keywords
Keywords must be in both English and Vietnamese (equivalent in content and meaning), 3-5 keywords, listed alphabetically. All keywords should be written in lowercase letters, except for proper nouns/scientific names. Keywords should be separated by semicolons, with no punctuation after the last keyword.

2.4. Introduction
The introduction should present: (i) the necessity of the research topic; (ii) the research objectives; (iii) the expected contributions to theory and practice; (iv) the novelty of the research; and (v) the main content that the article will focus on. The introduction should be brief, concise, without subheadings.

2.5. Literature Review, Theoretical Framework, and Research Methods
This section should: (i) provide a clear overview of the related research and theoretical foundations; (ii) present the theoretical or analytical framework used in the article; (iii) the author may choose qualitative or quantitative research methods, or both, depending on the approach selected, including the presentation of models and research hypotheses (for quantitative research) and/or the design of qualitative research, as well as data collection methods.

2.6. Results and Discussion
This section should: (i) interpret and analyze the results of new findings; (ii) draw general relationships and connections between the author’s research findings and previous research results.
For some advisory-type articles, the policy discussion, expert opinions, etc., this section may focus solely on evaluating the current status of the research topic (evaluating achievements, limitations, and causes, etc.).

2.7. Conclusions and/or Policy Implications
Depending on the research objectives, the article should provide conclusions and offer solutions or recommendations for business managers and/or policymakers based on the research results.

Research Limitations

2.8. References
The author should list all cited references in the article in APA 7th format (including DOI or URL if available).

Sample Article

Peer Review and Publication Process

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