Section Business Administration, Marketing, Commerce, and Tourism

The personalization–privacy paradox in social commerce: Why privacy concern does not deter willingness to be profiled on Tiktok shop
To Anh Tho, Pham Le Quynh Anh, Nguyen Thien Long, Quan Minh Quan, Nguyen Minh Thu
https://doi.org/10.52932/jfmr.v17i1enes.1333
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Special issue 1
Page: 195-210,
Research on digital entrepreneurship in the Era of digital transformation: Trends and opportunities
Huynh Thi My Dieu, Huynh The Nguyen, Tran Nguyen Khanh Hai
https://doi.org/10.52932/jfmr.v17i1enes.1253
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Special issue 1
Page: 179-194,
The effect of university social responsibility on student satisfaction and loyalty: A study of higher education institutions in Ho Chi Minh City
Du Thi Chung
https://doi.org/10.52932/jfmr.v17i1enes.1097
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Special issue 1
Page: 162-178,
Tourist and destination social responsibility as drivers of revisit intention in agritourism
Dang Huu Thoai, Ho Thi Thuy Nga, Nguyen Quoc Cuong
https://doi.org/10.52932/jfmr.v17i1enes.1258
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Special issue 1
Page: 145-161,
Corporate tax avoidance and stock price crash risk: The moderating role of audit quality
Luu Ngoc Bao, Le Hieu Ngan, Mai Tran Phuong Nghi, Truong Bich Phuong
https://doi.org/10.52932/jfmr.v4i2ene.1156
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No. 13 (2026)
Page: 89-103,
Factors influencing local community participation in sustainable ecotourism development at Vam Sat tourist site, Can Gio commune
Ha Thi Thu Hoa, Tran Tuan Anh, Bui Phuoc Ngoan
https://doi.org/10.52932/jfmr.v4i2ene.1004
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No. 13 (2026)
Page: 74-88,
Fear-Based marketing of parental monitoring tools: Reinforcing overcontrol and child dependence
Le Bao Tram
https://doi.org/10.52932/jfmr.v4i2ene.1107
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No. 13 (2026)
Page: 59-73,
From challenge recognition to strategy proposal: qualitative insights in promoting smart tourists for smart tourism destination development in Vietnam
Nguyen Duc Loi, Robert Kiss
https://doi.org/10.52932/jfmr.v4i2ene.1081
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No. 13 (2026)
Page: 43-59,
Corporate social responsibility and employee green behavior in the tourism industry with mediating role of organizational trust
Ta Hoang Giang, Nguyen Van Anh, Nguyen Thi Thanh Thao
https://doi.org/10.52932/jfmr.v4i2ene.1033
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No. 13 (2026)
Page: 31-42,
The relationship between university social responsibility, digital transformation and intention to continue using E-learning in private university
Le Quoc Thang , Le Thanh Tiep
https://doi.org/10.52932/jfmr.v4i1en.1094
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No. 12 (2026)
Page: 129-144,
The role of training, performance appraisal, and team collaboration in motivating innovation in Vietnam’s consumer finance sector
Le Dinh Nghi, Nguyen Thi Ngoc Huyen
https://doi.org/10.52932/jfmr.v4i1en.961
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No. 12 (2026)
Page: 117-128,
Generation Z’s organizational commitment in the retail sector in Ho Chi Minh City
Tran Thi Trang, Do Thi Anh Nguyet, Le Thi Minh Thanh
https://doi.org/10.52932/jfmr.v4i1en.1072
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No. 12 (2026)
Page: 85-103,
Unique competitive advantages of restaurant industry in vietnam during the new normal period
Quang-Tri Tran, Alang Tho, Anh-Khoa Pham Doan, Thanh- Nhan Nguyen Thi, The-Man Nguyen
https://doi.org/10.52932/jfmr.v4i2ene.1016
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No. 13 (2026)
Page: 104-118,
Factors influencing Generation Z’s behavioral intention to use food delivery service: A case study of Ho Chi Minh City
Ha Minh Hieu, Nguyen Pham Huynh Anh, Pham Thi Thu Trang
https://doi.org/10.52932/jfmr.v4i1en.1017
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No. 12 (2026)
Page: 104-116,
A bibliometric content analysis of the literature on job performance with corporate social responsibility: State of the art and future research agenda
Le Xuan Quynh Anh, Huynh Thi Thu Suong, Tran Nguyen Khanh Hai
https://doi.org/10.52932/jfmr.v4i1en.1127
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No. 12 (2026)
Page: 145-158,
Unravelling the interplay between responsible leadership and public servants' job performance: The role of affective organisational commitment
Doan Bao Son, Pham Thi Thu Hien, Le Nguyen Thanh Ha
https://doi.org/10.52932/jfmr.v3i5ene.1043
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No. 11(2025)
A study on the impact of ethics marketing and sustainable marketing on sustainable purchasing behavior of consumers in Ho Chi Minh City
Hoang Cuu Long, Phan Thi Thu Hang, Lai Doan Anh Tuan, Ho Thi Hieu
https://doi.org/10.52932/jfmr.v3i5ene.749
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No. 11(2025)
Page: 134-144,
Developing an integrated model of factors influencing entrepreneurial intention: A case study of the University of Finance - Marketing
Pham Tran Khoa, Tran Viet Trinh
https://doi.org/10.52932/jfmr.v3i4en.1003
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No. 10(2025)
Page: 109-125,
Using the unified theory of acceptance and use of technology (UTAUT) model to explore consumers’ continuance intention to use food delivery application: The case study of Ho Chi Minh City
Nguyen Thi Thanh Thuy, Nguyen Thi Phuc Doang
https://doi.org/10.52932/jfmr.v3i4en.770
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No. 10(2025)
Page: 94-108,
Exploring customer acceptance of artificial intelligence in Vietnam's hotel industry
Hoang Le Chi, Do Nhu Luc
https://doi.org/10.52932/jfmr.v3i5ene.1073
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No. 11(2025)
Page: 118-133,
Proposed research model on the relationship between total quality management and sustainable performance of SMEs in Ho Chi Minh City
Tran Tuan Anh, Ha Thi Thu Hoa
https://doi.org/10.52932/jfmr.v3i5ene.950
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No. 11(2025)
Page: 104-118,
Integrating artificial intelligence into sustainable human resource management practices: A bibliometric analysis (2009–2024)
Ly Cam Thu, Nguyen Thi Diem
https://doi.org/10.52932/jfmr.v3i4en.953
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No. 10(2025)
Page: 77-93,
Corporate social responsibility and employee citizenship behavior: The distinct moderating role of responsible leadership
Trinh Thi Ha, Tran Ha Uyen Thi, Nguyen Van Anh
https://doi.org/10.52932/jfmr.v3i5ene.1117
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No. 11(2025)
Page: 85-103,
From memory to behavior: The role of memorable tourism experiences and destination image in shaping revisit intention through emotions
Nguyen Ngoc Tam, Vo Thi Ngoc Thuy, Le Van Hoa
https://doi.org/10.52932/jfmr.v3i4en.1047
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No. 10(2025)
Page: 63-76,
A systematic literature review on the impact of CSR awareness on employees’ green behavior in the hospitality industry
Ta Hoang Giang
https://doi.org/10.52932/jfmr.v3i5ene.975
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No. 11(2025)
Page: 71-84,

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