Section Business Administration, Marketing, Commerce, and Tourism

Unravelling the interplay between responsible leadership and public servants' job performance: The role of affective organisational commitment
Doan Bao Son, Pham Thi Thu Hien, Le Nguyen Thanh Ha
https://doi.org/10.52932/jfmr.v3i5ene.1043
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No. 11(2025)
A study on the impact of ethics marketing and sustainable marketing on sustainable purchasing behavior of consumers in Ho Chi Minh City
Hoang Cuu Long, Phan Thi Thu Hang, Lai Doan Anh Tuan, Ho Thi Hieu
https://doi.org/10.52932/jfmr.v3i5ene.749
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No. 11(2025)
Page: 134-144,
Developing an integrated model of factors influencing entrepreneurial intention: A case study of the University of Finance - Marketing
Pham Tran Khoa, Tran Viet Trinh
https://doi.org/10.52932/jfmr.v3i4en.1003
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No. 10(2025)
Page: 109-125,
Exploring customer acceptance of artificial intelligence in Vietnam's hotel industry
Hoang Le Chi, Do Nhu Luc
https://doi.org/10.52932/jfmr.v3i5ene.1073
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No. 11(2025)
Page: 118-133,
Using the unified theory of acceptance and use of technology (UTAUT) model to explore consumers’ continuance intention to use food delivery application: The case study of Ho Chi Minh City
Nguyen Thi Thanh Thuy, Nguyen Thi Phuc Doang
https://doi.org/10.52932/jfmr.v3i4en.770
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No. 10(2025)
Page: 94-108,
Integrating artificial intelligence into sustainable human resource management practices: A bibliometric analysis (2009–2024)
Ly Cam Thu, Nguyen Thi Diem
https://doi.org/10.52932/jfmr.v3i4en.953
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No. 10(2025)
Page: 77-93,
Proposed research model on the relationship between total quality management and sustainable performance of SMEs in Ho Chi Minh City
Tran Tuan Anh, Ha Thi Thu Hoa
https://doi.org/10.52932/jfmr.v3i5ene.950
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No. 11(2025)
Page: 104-118,
Corporate social responsibility and employee citizenship behavior: The distinct moderating role of responsible leadership
Trinh Thi Ha, Tran Ha Uyen Thi, Nguyen Van Anh
https://doi.org/10.52932/jfmr.v3i5ene.1117
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No. 11(2025)
Page: 85-103,
From memory to behavior: The role of memorable tourism experiences and destination image in shaping revisit intention through emotions
Nguyen Ngoc Tam, Vo Thi Ngoc Thuy, Le Van Hoa
https://doi.org/10.52932/jfmr.v3i4en.1047
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No. 10(2025)
Page: 63-76,
The impact of corporate social responsibility on brand attitude and purchase intention of Vietnamese generation Z consumers: A PLS-SEM approach
Nguyen Minh Vu
https://doi.org/10.52932/jfmr.v3i4en.899
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No. 10(2025)
Page: 48-62,
The impact of corporate social responsibility awareness on employees green behavior of hospitality industry
Ta Hoang Giang
https://doi.org/10.52932/jfmr.v3i5ene.975
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No. 11(2025)
Page: 71-84,
Determinants of wasteful food consumption behaviors of young consumers in Ho Chi Minh City
Nong Thi Nhu Mai , Tran Nguyen Tuong Vy, Tran Nguyen Truc My, Tran Thi Thuy Trang, Tran Phuc Bao Tran, Mai Dang Phuc
https://doi.org/10.52932/jfmr.v3i5ene.927
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No. 11(2025)
Page: 57-70,
Research on factors affecting green entrepreneurship intention of university students in Ho Chi Minh City
Le Ngoc Hai, Tran Vinh Hoang, Tran Thi Tuyet Mai, Tran Hai Minh Thu, Doan Ngoc Minh Huong
https://doi.org/10.52932/jfmr.v3i4en.1064
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No. 10(2025)
Page: 34-47,
Factors affecting tax compliance behavior of business households and individuals with e-commerce activities: A study in Vietnam
Vu Thi Thanh An, Pham Tien Dat, Phan Thi Hang Nga
https://doi.org/10.52932/jfmr.v3i5ene.1113
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No. 11(2025)
Page: 48-56,
The role of green brand trust, awareness, and preference in the relationship between green marketing and green brand loyalty: The case of Mobile phone brands.
Vo Ta Thanh Minh, Vu Quang Minh, Ha Nguyen Tan Tai, Nguyen Thi Quynh Mai, Truong Bich Phuong
https://doi.org/10.52932/jfmr.v3i4en.946
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No. 10(2025)
Page: 17-33,
Exploring the factors influencing resignation intentions among university lecturers: A case study in Vietnam
Le Hau
https://doi.org/10.52932/jfmr.v3i3ene.687
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No. 09(2025)
Page: 95-113,
Examining demographic moderation in B2B logistics: Insights from boxplot visualization and MGA of brand relationship drivers
Nguyen Thi Thuy Giang, Tran Thi Tra Giang, Bui Thi To Loan, Nguyen Tran Tu Anh, Nguyen Thi Huyen
https://doi.org/10.52932/jfmr.v3i3ene.676
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No. 09(2025)
Page: 74-94,
Digital marketing and virtual try-on: A new ERA of online shopping
Le Phuong Loan, Nguyen Dang Phuong Anh, Le Thi Ngan Hanh, Bui Ngoc Tuan Anh
https://doi.org/10.52932/jfmr.v3i2e.724
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No. 08(2025)
Page: 124-138,
The relationship between employee empowerment, service quality and employee job satisfaction: A case study at Bosch Vietnam Co., Ltd
Nguyen Thi Anh Van, Nguyen Khac Hieu, Nguyen Thi Kim Ngan
https://doi.org/10.52932/jfmr.v3i2e.865
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No. 08(2025)
Page: 110-123,
Impact of perception on green purchase intentions and behavior of Vietnamese consumers
Nong Thi Nhu Mai
https://doi.org/10.52932/jfmr.v3i2e.712
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No. 08(2025)
Page: 96-109,
The impact of post-sales factors on customer-oriented business performance of fast-moving consumer goods enterprises in Ho Chi Minh City
Hoang Cuu Long, Pham Thi Phuong Dung, Nguyen Phuc Khanh
https://doi.org/10.52932/jfmr.v3i2e.748
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No. 08(2025)
Page: 81-95,
The impact of self-directed learning on employability: Insights from construction and architecture students in Vietnam
Vo Anh Tuan, Nguyen Chi Doan Hanh
https://doi.org/10.52932/jfmr.v3i2e.776
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No. 08(2025)
Page: 65-80,
Factors affecting the application of strategic management accounting techniques and performance in Vietnamese enterprises
Tran Thi Phuong Lan, Duong Hoang Ngoc Khue, Tran Hong Van, Ha Xuan Thach
https://doi.org/10.52932/jfm.v3i1e.573
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No. 07(2025)
Page: 91-104,
The impact of augmented reality (AR) marketing on customer engagement through customer experience and brand love
Phan Nguyen Anh Quan, Hoang Cuu Long, Nguyen Van Duc
https://doi.org/10.52932/jfm.v3i1e.723
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No. 07(2025)
Page: 77-90,
Determinants of taxpayer satisfaction with e-tax filing services: New evidence from artificial neural networks approach
Le Quang Huy, Nguyen Thanh Nam
https://doi.org/10.52932/jfm.v3i1e.672
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No. 07(2025)
Page: 60-76,

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