Section Business Administration, Marketing, Commerce, and Tourism

Page: 195-210,

Research on digital entrepreneurship in the Era of digital transformation: Trends and opportunities

Huynh Thi My Dieu, Huynh The Nguyen, Tran Nguyen Khanh Hai

https://doi.org/10.52932/jfmr.v17i1enes.1253

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Page: 179-194,

The effect of university social responsibility on student satisfaction and loyalty: A study of higher education institutions in Ho Chi Minh City

Du Thi Chung

https://doi.org/10.52932/jfmr.v17i1enes.1097

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Page: 162-178,

Tourist and destination social responsibility as drivers of revisit intention in agritourism

Dang Huu Thoai, Ho Thi Thuy Nga, Nguyen Quoc Cuong

https://doi.org/10.52932/jfmr.v17i1enes.1258

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Page: 145-161,

The role of last mile delivery in the business performance of e-commerce firms

Dinh Thi Thu Han, Tran Vinh, Nguyen Tran Sy

https://doi.org/10.52932/jfmr.v4i3en.1454

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Page: 95-105,

Determinants of tourist’s continued use of online travel agency (OTA) booking services: A case study in Ho Chi Minh City, Vietnam

Nguyen Thi Diem Kieu, Pham Minh

https://doi.org/10.52932/jfmr.v4i3en.1090

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Page: 83-94,

A bibliometric analysis of personalization effects on purchase intention in digital marketing

Nguyen Minh Triet, Ta Van Thanh, Nguyen Hong Chinh

https://doi.org/10.52932/jfmr.v4i3en.1095

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Page: 70-82,

Factors influencing purchase decisions of mother and baby products Via Tiktok livestream

Dinh Ba Hung Anh, Huynh Hai Vy, Le Nguyen Hoang Yen Vy

https://doi.org/10.52932/jfmr.v4i4ene.1554

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Page: 102-115,

Digital government service quality research: A bibliometric analysis of scopus-indexed publications

Du Thi Chung, Nguyen Ngoc Bich Tram

https://doi.org/10.52932/jfmr.v4i3en.1082

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Page: 58-69,

From perception to avoidance: Examining the impact of irritation, perceived informativeness, and advertisement length on advertising avoidance behavior

Duong Thi Thu Thinh, Le Thanh Giang, Pham Minh Phong, Tran Tuan Anh, Nguyen Van Dieu

https://doi.org/10.52932/jfmr.v4i3en.1290

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Page: 43-57,

Corporate reputation research: Current insights and future directions

Tran Nguyen Khanh Hai, Huynh Thi My Dieu

https://doi.org/10.52932/jfmr.v4i4ene.1450

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Page: 91-101,

Exploring factors of the competitive advantage in Ho Chi Minh city's restaurant industry: A qualitative study in an era of accelerated integration and development

Tran Quang Tri, Nguyen Thi Thanh Nhan, Pham Doan Anh Khoa

https://doi.org/10.52932/jfmr.v4i4ene.1540

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Page: 74-90,

How eWOM shapes online hotel booking decisions on booking.com: An integrated IAM–TPB approach

To Anh Tho, Nguyen Pham Phuong Anh, Le Nguyen Thai Duong, Nguyen Thu Minh, Pham Hong Quan, Nguyen Ho Ai Vi

https://doi.org/10.52932/jfmr.v4i3en.1285

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Page: 30-42,

The impact of gamification in e-commerce on Gen Z's intention to continue using it in Ho Chi Minh City

Phan Thi Thuy Dung, Duong Thi Thu Thinh, Tran Tuan Anh, Nguyen Van Dieu

https://doi.org/10.52932/jfmr.v4i4ene.1233

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Page: 57-73,

Effect of authentic leadership on knowledge-sharing behavior: The role of affective commitment and task interdependence

Ta Thi Phuong Hue, Nguyen Anh Quang, Vo Cao Vinh

https://doi.org/10.52932/jfmr.v4i3ene.1183

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Page: 15-29,

Corporate tax avoidance and stock price crash risk: The moderating role of audit quality

Luu Ngoc Bao, Le Hieu Ngan, Mai Tran Phuong Nghi, Truong Bich Phuong

https://doi.org/10.52932/jfmr.v4i2ene.1156

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Page: 89-103,

Factors influencing local community participation in sustainable ecotourism development at Vam Sat tourist site, Can Gio commune

Ha Thi Thu Hoa, Tran Tuan Anh, Bui Phuoc Ngoan

https://doi.org/10.52932/jfmr.v4i2ene.1004

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Page: 74-88,

Fear-Based marketing of parental monitoring tools: Reinforcing overcontrol and child dependence

Le Bao Tram

https://doi.org/10.52932/jfmr.v4i2ene.1107

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Page: 59-73,

From challenge recognition to strategy proposal: qualitative insights in promoting smart tourists for smart tourism destination development in Vietnam

Nguyen Duc Loi, Robert Kiss

https://doi.org/10.52932/jfmr.v4i2ene.1081

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Page: 43-59,

Corporate social responsibility and employee green behavior in the tourism industry with mediating role of organizational trust

Ta Hoang Giang, Nguyen Van Anh, Nguyen Thi Thanh Thao

https://doi.org/10.52932/jfmr.v4i2ene.1033

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Page: 31-42,

The relationship between university social responsibility, digital transformation and intention to continue using E-learning in private university

Le Quoc Thang , Le Thanh Tiep

https://doi.org/10.52932/jfmr.v4i1en.1094

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Page: 129-144,

The role of training, performance appraisal, and team collaboration in motivating innovation in Vietnam’s consumer finance sector

Le Dinh Nghi, Nguyen Thi Ngoc Huyen

https://doi.org/10.52932/jfmr.v4i1en.961

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Page: 117-128,

Generation Z’s organizational commitment in the retail sector in Ho Chi Minh City

Tran Thi Trang, Do Thi Anh Nguyet, Le Thi Minh Thanh

https://doi.org/10.52932/jfmr.v4i1en.1072

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Page: 85-103,

Unique competitive advantages of restaurant industry in vietnam during the new normal period

Quang-Tri Tran, Alang Tho, Anh-Khoa Pham Doan, Thanh- Nhan Nguyen Thi, The-Man Nguyen

https://doi.org/10.52932/jfmr.v4i2ene.1016

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Page: 104-118,

Factors influencing Generation Z’s behavioral intention to use food delivery service: A case study of Ho Chi Minh City

Ha Minh Hieu, Nguyen Pham Huynh Anh, Pham Thi Thu Trang

https://doi.org/10.52932/jfmr.v4i1en.1017

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