2025: No. 10(2025)
Economics and Economic Management
Firms under green transition pressure: The link between carbon emissions and bankruptcy risk
Climate change has been reshaping the way firms approach financial strategies and risk management. This study explores the relationship between carbon...
Business Administration, Marketing, Commerce, and Tourism
The role of green brand trust, awareness, and preference in the relationship between green marketing and green brand loyalty: The case of Mobile phone brands.
As environmental pollution and climate change worsen, consumers are increasingly expecting eco-friendly products and expect companies to exhibit a genuine...
Research on factors affecting green entrepreneurship intention of university students in Ho Chi Minh City
Green entrepreneurship is a topic that is currently receiving research attention from many scholars globally, as it creates new business opportunities and...
The impact of corporate social responsibility on brand attitude and purchase intention of Vietnamese generation Z consumers: A PLS-SEM approach
Corporate Social Responsibility (CSR) has become a crucial strategy for brands to align with ethical consumer expectations, particularly among Generation Z....
From memory to behavior: The role of memorable tourism experiences and destination image in shaping revisit intention through emotions
This study investigates the impact of memorable tourism experiences (MTEs) and destination image (DI) on international tourists’ intentions to revisit Ho Chi...
Integrating artificial intelligence into sustainable human resource management practices: A bibliometric analysis (2009–2024)
In the context of accelerating digital transformation, the integration of Artificial Intelligence (AI) into sustainable Human Resource Management (HRM) has...
Using the unified theory of acceptance and use of technology (UTAUT) model to explore consumers’ continuance intention to use food delivery application: The case study of Ho Chi Minh City
This study aims to evaluate the drivers of customers' satisfaction and the intention to continue using food delivery application (FDAs) in Ho Chi Minh City...
Developing an integrated model of factors influencing entrepreneurial intention: A case study of the University of Finance - Marketing
In Vietnam’s current push for innovation and entrepreneurship, university students are seen as a vital force for building the next generation of...
Finance, Banking, Accounting, and Auditing
Impact of digital technology investment on bank performance in Vietnam
This study examines the impact of digital technology investment on the performance of Vietnamese commercial banks, drawing on the productivity paradox theory...
Impact of liquidity creation on the stability and profitability of banks: A case study of Vietnam
Liquidity creation is a core and essential function of banks that affects their profitability and stability. This study measures the liquidity creation of...
ISSN:
3030-4296e-ISSN:
3030-430XDate Published:
02/12/2025Journal of Finance - Marketing Research (abbreviated JFM) is a scientific and educational forum of scientists, managers, policymakers inside and outside the University of Finance - Marketing. Periodically for in-depth information, specialization, introduction, publication, posting of scientific research results, consulting in the fields of Economics, Economic Management, Business Administration, Marketing, Commerce, Tourism, Finance, Banking, Accounting, Auditing, etc.
* DOI: https://doi.org/10.52932
* Specialized scientific journals are awarded points for works (0.75 points)
* The Journal is published in Vietnamese in February, April, June, August, October, and December
* The Journal is published in English in March, July, and November
* Both print and online editions are available.
* The JFM is upgrading and enhancing its quality towards ASEAN regional standards.
