The Journal of Finance - Marketing Research was established in 2010 with the following purposes: (i) to meet the needs of information oriented to scientific research and training of the University; (ii) to become a forum for announcing the results of scientific and technological research works,  scientific and technical achievements and advances in economic, business and management sciences at home and abroad at home and abroad; (iii) exchanging and disseminating experiences in managing and organizing domestic and international economic, business and management scientific activities of managers and scientists in the fields of economics, business administration, commerce, finance – banking, accounting – auditing,  economic and tourism management.

Accompanying to contribute to the development of the University of Finance - Marketing in training human resources, perfecting the organizational structure to ensure leanness, professionalism, modernity, and efficiency according to the advanced university model in the digital era and in the context of the industrial revolution 4.0 and realizing the importance of electronic scientific journals,  The magazine has been making efforts to develop according to the consensus. The journal has (1) successfully built and developed the online magazine software system; (2) published and opened all articles and issues on the website system; (3) received, monitored, and reviewed articles entirely through online magazine software; (4) be granted the international identifier DOI 10.52932; (5) Journals recognized by the State Council of Professors score 0.75 points for scientific articles.

Articles published in the Journal are reviewed in a two-way and effective manner, always ensuring that the published articles meet quality standards and have high scientific content in the fields of Finance, Marketing, and other related fields. This is also a reliable source of materials for research,  learning, and teaching.

The Editorial Board cordially invites you to submit your papers to the Journal of Financial and Marketing Research. Please format your manuscript according to the journal's guidelines and submit it to the Editorial Board via email at jfm@ufm.edu.vn or through our website: https://jfm.edu.vn/index.php/jfm/submission

Factors affecting the application of strategic management accounting techniques and performance in Vietnamese enterprises
Tran Thi Phuong Lan, Duong Hoang Ngoc Khue, Tran Hong Van, Ha Xuan Thach
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Page: 91-104,
The impact of augmented reality (AR) marketing on customer engagement through customer experience and brand love
Phan Nguyen Anh Quan, Hoang Cuu Long, Nguyen Van Duc
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Page: 77-90,
Determinants of taxpayer satisfaction with e-tax filing services: New evidence from artificial neural networks approach
Le Quang Huy, Nguyen Thanh Nam
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Page: 60-76,
Corporate social responsibility in private universities: Empirical evidence in Vietnam
Tran Minh Tu, Lam Dang Xuan Hoa
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Page: 46-59,
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The information and content presented in JFM's publications represent the perspectives of the authors and their collaborators. Accordingly, JFM shall not bear any responsibility for inaccuracies or consequences arising from the use of such information in the articles. Furthermore, JFM disclaims all legal liability for any errors, omissions, or inaccuracies in the data, information, evaluations, or opinions derived from the reliability of the information or the perspectives expressed in the articles.