The Journal of Finance - Marketing Research was established in 2010 with the following purposes: (i) to meet the needs of information oriented to scientific research and training of the University; (ii) to become a forum for announcing the results of scientific and technological research works,  scientific and technical achievements and advances in economic, business and management sciences at home and abroad at home and abroad; (iii) exchanging and disseminating experiences in managing and organizing domestic and international economic, business and management scientific activities of managers and scientists in the fields of economics, business administration, commerce, finance – banking, accounting – auditing,  economic and tourism management.

Accompanying to contribute to the development of the University of Finance - Marketing in training human resources, perfecting the organizational structure to ensure leanness, professionalism, modernity, and efficiency according to the advanced university model in the digital era and in the context of the industrial revolution 4.0 and realizing the importance of electronic scientific journals,  The magazine has been making efforts to develop according to the consensus. The journal has (1) successfully built and developed the online magazine software system; (2) published and opened all articles and issues on the website system; (3) received, monitored, and reviewed articles entirely through online magazine software; (4) be granted the international identifier DOI 10.52932; (5) Journals recognized by the State Council of Professors score 0.75 points for scientific articles.

Articles published in the Journal are reviewed in a two-way and effective manner, always ensuring that the published articles meet quality standards and have high scientific content in the fields of Finance, Marketing, and other related fields. This is also a reliable source of materials for research,  learning, and teaching.

The Editorial Board cordially invites you to submit your papers to the Journal of Financial and Marketing Research. Please format your manuscript according to the journal's guidelines and submit it to the Editorial Board via email at jfm@ufm.edu.vn or through our website: https://jfm.edu.vn/index.php/jfm/submission

From memory to behavior: The role of memorable tourism experiences and destination image in the emotional experience
Nguyen Ngoc Tam, Vo Thi Ngoc Thuy, Le Van Hoa
Cite
Impact of digital technology investment on bank performance in Vietnam
Pham Phat Tien, Tran Ba Tri, Ngoc Duc Nguyen, Thi Luong Nguyen
Cite
Integrating artificial intelligence into sustainable human resource management practices: a bibliometric analysis (2009–2024)
Ly Cam Thu, Nguyen Thi Diem
Cite
Impact of liquidity creation on the stability and profitability of banks: a case study of Vietnam
Phan Thu Hien
Cite
Firms Under Green Transition Pressure: The Link Between Carbon Emissions and Bankruptcy Risk
Pham Huu Ha
Cite
Research on factors affecting green entrepreneurship intention of university students in Ho Chi Minh City
Le Ngoc Hai, Tran Vinh Hoang, Tran Thi Tuyet Mai, Tran Hai Minh Thu, Doan Ngoc Minh Huong
Cite
Determinants of wasteful food consumption behaviors of young consumers in Ho Chi Minh City
Nong Thi Nhu Mai , Nguyen Tuong Vy Tran, Nguyen Truc My Tran , Thi Thuy Trang Tran , Phuc Bao Tran Tran, Dang Phuc Mai
Cite
Proposed Research Model: The Relationship Between Total Quality Management and Sustainable Performance of Small and Medium Enterprises in Ho Chi Minh City.
Tran Tuan Anh, Hoa Thi Thu Ha
Cite
Show All 
The information and content presented in JFM's publications represent the perspectives of the authors and their collaborators. Accordingly, JFM shall not bear any responsibility for inaccuracies or consequences arising from the use of such information in the articles. Furthermore, JFM disclaims all legal liability for any errors, omissions, or inaccuracies in the data, information, evaluations, or opinions derived from the reliability of the information or the perspectives expressed in the articles.