The Journal of Finance - Marketing Research was established in 2010 with the following purposes: (i) to meet the needs of information oriented to scientific research and training of the University; (ii) to become a forum for announcing the results of scientific and technological research works,  scientific and technical achievements and advances in economic, business and management sciences at home and abroad at home and abroad; (iii) exchanging and disseminating experiences in managing and organizing domestic and international economic, business and management scientific activities of managers and scientists in the fields of economics, business administration, commerce, finance – banking, accounting – auditing,  economic and tourism management.

Accompanying to contribute to the development of the University of Finance - Marketing in training human resources, perfecting the organizational structure to ensure leanness, professionalism, modernity, and efficiency according to the advanced university model in the digital era and in the context of the industrial revolution 4.0 and realizing the importance of electronic scientific journals,  The magazine has been making efforts to develop according to the consensus. The journal has (1) successfully built and developed the online magazine software system; (2) published and opened all articles and issues on the website system; (3) received, monitored, and reviewed articles entirely through online magazine software; (4) be granted the international identifier DOI 10.52932; (5) Journals recognized by the State Council of Professors score 0.75 points for scientific articles.

Articles published in the Journal are reviewed in a two-way and effective manner, always ensuring that the published articles meet quality standards and have high scientific content in the fields of Finance, Marketing, and other related fields. This is also a reliable source of materials for research,  learning, and teaching.

The Editorial Board cordially invites you to submit your papers to the Journal of Financial and Marketing Research. Please format your manuscript according to the journal's guidelines and submit it to the Editorial Board through our website: https://jfm.edu.vn/index.php/jfme/about/submissions

 

The impact of short video characteristics on impulse buying behavior: The role of arousal, pleasure, and trust
Le Nguyen Ngoc Trinh, Huynh The Nguyen
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Corporate readiness for carbon tax: Behavioral and institutional drivers of voluntary compliance intention in Vietnam
Pham Thi Ngoc Dung, Le Trung Dao, Tran Trung Kien
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The impact of individual ESG components on commercial bank performance: Evidence from Vietnam
Pham Minh Tien, Pham Nguyen Nam Phuong, Le Hoang Huy, Dau Phuong Uyen, To Tran Thuy Trang, Nguyen Thi Phuong Thao
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Bank size and financial intermediation operations in Vietnam: A focus on the deposit-loan nexus in the banking sector
Le Thi Thanh Huong
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The impact of gamification in e-commerce on Gen Z's intention to continue using it in Ho Chi Minh City
Phan Thi Thuy Dung, Duong Thi Thu Thinh, Tran Tuan Anh, Nguyen Van Dieu
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Explainable artificial intelligence in industrial machine vision: A bibliometric analysis
Truong Thanh Cong
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The impact of green tax reforms on environmental performance. A Vietnam’s legal institutions perspective
Nguyen Chi Thien, Le Thi Thuy Hang, Nguyen Tuan Duy, Nguyen Thi Thu Huyen, Nguyen Ngoc Khanh Huyen, Ho Quang Minh Hieu, Tran Thi Hai Yen
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The Effects of Corporate Restructuring Strategies and Industry Uncertainty on Firm Performance: Evidence from Listed Non-Financial Firms in Vietnam
Phan Thi Huong
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The information and content presented in JFM's publications represent the perspectives of the authors and their collaborators. Accordingly, JFM shall not bear any responsibility for inaccuracies or consequences arising from the use of such information in the articles. Furthermore, JFM disclaims all legal liability for any errors, omissions, or inaccuracies in the data, information, evaluations, or opinions derived from the reliability of the information or the perspectives expressed in the articles.