Section Business Administration, Marketing, Commerce, and Tourism

Factors affecting the application of strategic management accounting techniques and performance in Vietnamese enterprises
Tran Thi Phuong Lan, Duong Hoang Ngoc Khue, Tran Hong Van, Ha Xuan Thach
https://doi.org/10.52932/jfm.v3i1e.573
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No. 07(2025)
Page: 91-104,
The impact of augmented reality (AR) marketing on customer engagement through customer experience and brand love
Phan Nguyen Anh Quan, Hoang Cuu Long, Nguyen Van Duc
https://doi.org/10.52932/jfm.v3i1e.723
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No. 07(2025)
Page: 77-90,
Determinants of taxpayer satisfaction with e-tax filing services: New evidence from artificial neural networks approach
Le Quang Huy, Nguyen Thanh Nam
https://doi.org/10.52932/jfm.v3i1e.672
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No. 07(2025)
Page: 60-76,
Corporate social responsibility in private universities: Empirical evidence in Vietnam
Tran Minh Tu, Lam Dang Xuan Hoa
https://doi.org/10.52932/jfm.v3i1e.686
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No. 07(2025)
Page: 46-59,
The effect of green brand image on green brand equity through the green consumer satisfaction: The case for organic food products in Ho Chi Minh City
Mai Xuan Dao, Trinh Minh Man, Ngo Thien Nhi, La Gia Phung, Le Yen Tam, Nguyen Phuong Thuy
https://doi.org/10.52932/jfm.v3i1e.698
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No. 07(2025)
Page: 31-45,
Factors influencing the decision to use artificial intelligence technology (Chatgpt - AI) in learning at colleges and universities in Vinh Long province
Huynh Thi Thao Trang, Huynh Thi Thao Nguyen, Dao Le Kieu Oanh
https://doi.org/10.52932/jfm.v3i1e.645
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No. 07(2025)
Page: 15-30,
The role of electronic word-of-mouth in shaping brand image and driving purchase intention
To Anh Tho, Nguyen Kim Quoc Trung
https://doi.org/10.52932/jfm.v3i1e.648
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No. 07(2025)
Page: 1-14,

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