Corporate social responsibility and employee citizenship behavior: the distinct moderating role of responsible leadership
Main Article Content
Abstract
In the context of the highly competitive hotel industry, corporate social responsibility (CSR) is increasingly recognized as a crucial strategy not only for enhancing corporate image but also for fostering employees’ positive behaviors. This study examines the impact of CSR perception on organizational citizenship behavior (OCB) and explores the moderating role of responsible leadership. Data were collected from 553 employees working at 21 five-star hotels in Vietnam and analyzed using the PLS-SEM approach. The findings reveal that perceived CSR positively influences both dimensions of OCB: individual-directed (OCB_I) and organization-directed (OCB_O). However, CSR perception exerts a significantly stronger effect on OCB_O, underscoring the signaling nature of CSR in relation to organizational benefits and image. Moreover, responsible leadership demonstrates a selective moderating effect: it significantly strengthens the relationship between CSR and OCB_O, while showing no substantial influence on the link between CSR and OCB_I. These results extend social exchange theory and provide new evidence on the distinction between the two forms of OCB. From a practical perspective, the study suggests that firms should integrate CSR initiatives with the development of responsible leadership to encourage employees to display broader organizational citizenship behaviors, particularly those oriented toward the organization.
Keywords
Corporate social responsibility; Hotels; Organizational citizenship behavior; Responsible leadership; Social exchange theory
Article Details
Field of Economic (JEL Codes)
J53 - Labor–Management Relations • Industrial Jurisprudence - Labor–Management Relations, Trade Unions, and Collective Bargaining, L83 - Sports • Gambling • Restaurants • Recreation • Tourism - Industry Studies: Services, M14 - Corporate Culture • Diversity • Social Responsibility - Business Administration
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