The impact of corporate social responsibility awareness on employees green behavior of hospitality industry
0
Online Published:
25/11/2025
Section:
Business Administration, Marketing, Commerce, and Tourism
Main Article Content
Abstract
This study examines the relationship between corporate social responsibility (CSR) awareness and employee green behavior (EGB) in the hospitality industry. Although CSR is widely regarded as a driver of sustainability, its specific influence on employees’ green actions remains underexplored, especially in developing contexts such as Vietnam. Using the PRISMA systematic review method, 34 peer-reviewed studies were analyzed to synthesize existing evidence and propose an integrated conceptual model. Findings indicate that CSR awareness affects EGB both directly and indirectly through organizational trust (OT) and organizational reputation (OR). The review also emphasizes the distinction between compulsory and voluntary green behaviors, which clarifies employees’ intrinsic motivations. The study contributes theoretically by linking CSR awareness, OT, and OR to EGB in a unified framework, and practically by guiding hospitality firms in Vietnam to design CSR strategies that foster sustainable employee behavior.
Keywords
Corporate social responsibility; Employee green behavior; Organizational trust; Organizational reputation
Article Details
Field of Economic (JEL Codes)
L83 - Sports • Gambling • Restaurants • Recreation • Tourism - Industry Studies: Services, M14 - Corporate Culture • Diversity • Social Responsibility - Business Administration, Q56 - Environment and Development • Environment and Trade • Sustainability • Environmental Accounts and Accounting • Environmental Equity • Population Growth - Environmental Economics
References
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2. Ahmed, Z., Khosa, M., Nguyen, N.T., Fahmi Omar Faqera, A., Kayode Ibikunle, A., & Raza, S. (2024). Double-edged sword effects of green HRM on employee organizational citizenship behavior for the environment: interactive effects and mediation mechanisms. Business Process Management Journal , 30 (5), 1369–1398. https://doi.org/10.1108/BPMJ-11-2023-0889
3. AlSuwaidi, M., Eid, R., & Agag, G. (2021). Understanding the link between CSR and employee green behavior. Journal of Hospitality and Tourism Management , 46 , 50–61. https://doi.org/10.1016/j.jhtm.2020.11.008
4. Ashforth, B.E., & Mael, F. (1989). Social Identity Theory and the Organization. Academy of Management Review , 14 (1), 20–39. https://doi.org/10.5465/amr.1989.4278999
5. Carroll, AB (2016). Carroll's pyramid of CSR: taking another look. International Journal of Corporate Social Responsibility , 1 (1). https://doi.org/10.1186/s40991-016-0004-6
6. De Roeck, K., & Farooq, O. (2018). Corporate social responsibility and ethical leadership: Investigating their interactive effect on employees' socially responsible behaviors. Journal of Business Ethics , 151 , 923–939.
7. Dumont, J., Shen, J., & Deng, X. (2017). Effects of green HRM practices on employee workplace green behavior: The role of psychological green climate and employee green values. Human Resource Management , 56 (4), 613–627.
8. El Akremi, A., Gond, J.P., Swaen, V., De Roeck, K., & Igalens, J. (2018). How Do Employees Perceive Corporate Responsibility? Development and Validation of a Multidimensional Corporate Stakeholder Responsibility Scale. Journal of Management , 44 (2), 619–657. https://doi.org/10.1177/0149206315569311
9. Farooq, O., Payaud, M., Merunka, D., & Valette-Florence, P. (2014). The Impact of Corporate Social Responsibility on Organizational Commitment: Exploring Multiple Mediation Mechanisms. Journal of Business Ethics , 125 (4), 563–580. https://doi.org/10.1007/s10551-013-1928-3
10. Gotsi, M., & Wilson, A.M. (2001). Corporate reputation: Seeking a definition. In Corporate Communications: An International Journal (Vol. 6, Issue 1, pp. 24–30). https://doi.org/10.1108/13563280110381189
11. Hair, J.F., Risher, J.J., Sarstedt, M., & Ringle, C.M. (2019). When to use and how to report the results of PLS-SEM. In European Business Review (Vol. 31, Issue 1, pp. 2–24). Emerald Group Publishing Ltd. https://doi.org/10.1108/EBR-11-2018-0203
12. Hansen, SD, Dunford, BB, Boss, AD, Boss, RW, & Angermeier, I. (2011). Corporate Social Responsibility and the Benefits of Employee Trust: A Cross-Disciplinary Perspective. Journal of Business Ethics , 102 (1), 29–45. https://doi.org/10.1007/s10551-011-0903-0
13. Helm, S. (2013). A Matter of Reputation and Pride: Associations between Perceived External Reputation, Pride in Membership, Job Satisfaction and Turnover Intentions. British Journal of Management , 24 (4), 542–556. https://doi.org/10.1111/j.1467-8551.2012.00827.x
14. Huffman, Ann., & Klein, Stephanie. (2013). Green Organizations . Routledge.
Jabareen, Y. (2009). Building a Conceptual Framework: Philosophy, Definitions, and Procedure. In International Journal of Qualitative Methods (Vol. 8, Issue 4).
15. Kim, S.-H., Lee, K., & Fairhurst, A. (2017). The review of “green” research in hospitality, 2000-2014: Current trends and future research directions. International Journal of Contemporary Hospitality Management , 29 (1), 226–247.
16. Kim, T. (2022). Assessing the Impacts of Individual and Organizational Factors on South Korea Hotels' Green Performance Using the AMO Model. International Journal of Environmental Research and Public Health , 19 (16). https://doi.org/10.3390/ijerph191610440
17. Lange, D., Lee, P.M., & Dai, Y. (2011). Organizational reputation: A review. In Journal of Management (Vol. 37, Issue 1, pp. 153–184). https://doi.org/10.1177/0149206310390963
18. Lee, YK, Kim, YS, Lee, KH, & Li, D. xin. (2012). The impact of CSR on relationship quality and relationship outcomes: A perspective of service employees. International Journal of Hospitality Management , 31 (3), 745–756. https://doi.org/10.1016/j.ijhm.2011.09.011
19. Market, J., Author, S., & Spence, M. (1973). Job Market Signaling. In Source: The Quarterly Journal of Economics (Vol. 87, Issue 3).
20. Mayer, R.C., Davis, J.H., & David Schoorman, F. (1995). An Integrative Model of Organizational Trust. In Source: The Academy of Management Review (Vol. 20, Issue 3).
21. Merlin, M.L., & Chen, Y. (2022). Impact of green human resource management on organizational and attractiveness: The mediated reputation-moderated model. Frontiers in Environmental Science , 10 . https://doi.org/10.3389/fenvs.2022.962531
22. Ones, D.S., & Dilchert, S. (2013). Measuring, understanding, and involving employee green behaviors. In Green organizations (pp. 115–148). Routledge.
23. Page, M.J., McKenzie, J.E., Bossuyt, P.M., Boutron, I., Hoffmann, TC, Mulrow, C.D., Shamseer, L., Tetzlaff, J.M., Akl, E.A., Brennan, S.E., Chou, R., Glanville, J., Grimshaw, J.M., Hróbjartsson, A., Lalu, M.M., Li, T., Loder, E.W., Mayo-Wilson, E., McDonald, S., … Moher, D. (2021). The PRISMA 2020 statement: An updated guideline for reporting systematic reviews. Journal of Clinical Epidemiology , 134 , 178–189. https://doi.org/10.1016/j.jclinepi.2021.03.001
24. Paillé, P., Mejía Morelos, J.H., Raineri, N., & Stinglhamber, F. (2019). The Influence of the Immediate Manager on the Avoidance of Non-green Behaviors in the Workplace: A Three-Wave Moderated-Mediation Model. Journal of Business Ethics , 155 (3), 723–740. https://doi.org/10.1007/s10551-017-3519-1
25. Park, SY, & Levy, SE (2014). Corporate social responsibility: Perspectives of hotel frontline employees. International Journal of Contemporary Hospitality Management , 26 (3), 332–348. https://doi.org/10.1108/IJCHM-01-2013-0034
26. Phan, N., Nha, T., Thi, L., & Xuan, T. (nd). CONSUMER PERCEPTION OF CORPORATE SOCIAL RESPONSIBILITY AND PURCHASE INTENTION - A STUDY FROM ELECTRICAL APPLIANCES INDUSTRY HO CHI MINH CITY OPEN UNIVERSITY SCIENCE JOURNAL - NO. 9 (2) 2014 .
27. Rousseau, D.M., Sitkin, S.B., Burt, R.S., & Camerer, C. (1998). Introduction to Special Topic Forum: Not so Different after All: A Cross-Discipline View of Trust. In Source: The Academy of Management Review (Vol. 23, Issue 3).
28. Rupp, D.E., Shao, R., Thornton, M.A., & Skarlicki, D.P. (2013). Applicants' and employees' reactions to corporate social responsibility: The moderating effects of first-party justice perceptions and moral identity. Personnel Psychology , 66 (4), 895–933. https://doi.org/10.1111/peps.12030
29. Shah, SHA, Cheema, S., Al-Ghazali, B.M., Ali, M., & Rafiq, N. (2021). Perceived corporate social responsibility and pro-environmental behaviors: The role of organizational identification and coworker pro-environmental advocacy. Corporate Social Responsibility and Environmental Management , 28 (1), 366–377. https://doi.org/10.1002/csr.2054
30. Spence, M. (nd). Signaling in Retrospect and the Informational Structure of Marketst .
31. Su, L., & Swanson, S. R. (2019). Perceived corporate social responsibility's impact on the well-being and supportive green behaviors of hotel employees: The mediating role of the employee-corporate relationship. Tourism Management , 72 , 437–450. https://doi.org/10.1016/j.tourman.2019.01.009
32. Tahlil Azim, M. (2016). Responsabilidade social corporativa e comportamento do funcionário: Papel mediador do compromisso organizacional. Revista Brasileira de Gestao de Negocios , 18 (60), 207–225. https://doi.org/10.7819/rbgn.v18i60.2319
33. Thi Ha, T., Dai, T., Lat, Y. D., Lat, D., & Nam, V. (nd). HCMCOUJS-Economics and Business Administration . 19 (5), 72–86. https://doi.org/10.46223/HCMCOUJS
34. Tilakasiri, KK, & School, VL (2012). Corporate Social Responsibility and Company Performance: Evidence from Sri Lanka .
35. Turker, D. (2009). Measuring corporate social responsibility: A scale development study. Journal of Business Ethics , 85 (4), 411–427. https://doi.org/10.1007/s10551-008-9780-6
36. Vlachos, PA, Panagopoulos, NG, & Rapp, AA (2013). Feeling Good by Doing Good: Employee CSR-Induced Attributions, Job Satisfaction, and the Role of Charismatic Leadership. Journal of Business Ethics , 118 (3), 577–588. https://doi.org/10.1007/s10551-012-1590-1
37. Walker, K. (2010). A systematic review of the corporate reputation literature: Definition, measurement, and theory. Corporate Reputation Review , 12 (4), 357–387. https://doi.org/10.1057/crr.2009.26
38. Wang, R., & Hu, Y. (2025). Green Behaviors Among Employees in Chinese E-Commerce Companies: Impact of Environmental, Social, and Governance (ESG) Performance. Sustainability (Switzerland) , 17 (3). https://doi.org/10.3390/issue17030940
39. Wiley, J. (1964). Exchange and Power in Social Life .
40. Yang, L., Cherian, J., Sial, M.S., Samad, S., Yu, J., Kim, Y., & Han, H. (2022). Advancing the debate on hotel employees' environmental psychology by promoting energy-saving behavior in a corporate social responsibility framework. Frontiers in Psychology , 13 . https://doi.org/10.3389/fpsyg.2022.990922
41. Zhang, H., Omhand, K., Li, H., Ahmad, A., Samad, S., Gavrilut, D., & Badulescu, D. (2022). Corporate Social Responsibility and Energy-Related Pro-Environmental Behavior of Employees in Hospitality Industry. International Journal of Environmental Research and Public Health , 19 (23). https://doi.org/10.3390/ijerph192316141
2. Ahmed, Z., Khosa, M., Nguyen, N.T., Fahmi Omar Faqera, A., Kayode Ibikunle, A., & Raza, S. (2024). Double-edged sword effects of green HRM on employee organizational citizenship behavior for the environment: interactive effects and mediation mechanisms. Business Process Management Journal , 30 (5), 1369–1398. https://doi.org/10.1108/BPMJ-11-2023-0889
3. AlSuwaidi, M., Eid, R., & Agag, G. (2021). Understanding the link between CSR and employee green behavior. Journal of Hospitality and Tourism Management , 46 , 50–61. https://doi.org/10.1016/j.jhtm.2020.11.008
4. Ashforth, B.E., & Mael, F. (1989). Social Identity Theory and the Organization. Academy of Management Review , 14 (1), 20–39. https://doi.org/10.5465/amr.1989.4278999
5. Carroll, AB (2016). Carroll's pyramid of CSR: taking another look. International Journal of Corporate Social Responsibility , 1 (1). https://doi.org/10.1186/s40991-016-0004-6
6. De Roeck, K., & Farooq, O. (2018). Corporate social responsibility and ethical leadership: Investigating their interactive effect on employees' socially responsible behaviors. Journal of Business Ethics , 151 , 923–939.
7. Dumont, J., Shen, J., & Deng, X. (2017). Effects of green HRM practices on employee workplace green behavior: The role of psychological green climate and employee green values. Human Resource Management , 56 (4), 613–627.
8. El Akremi, A., Gond, J.P., Swaen, V., De Roeck, K., & Igalens, J. (2018). How Do Employees Perceive Corporate Responsibility? Development and Validation of a Multidimensional Corporate Stakeholder Responsibility Scale. Journal of Management , 44 (2), 619–657. https://doi.org/10.1177/0149206315569311
9. Farooq, O., Payaud, M., Merunka, D., & Valette-Florence, P. (2014). The Impact of Corporate Social Responsibility on Organizational Commitment: Exploring Multiple Mediation Mechanisms. Journal of Business Ethics , 125 (4), 563–580. https://doi.org/10.1007/s10551-013-1928-3
10. Gotsi, M., & Wilson, A.M. (2001). Corporate reputation: Seeking a definition. In Corporate Communications: An International Journal (Vol. 6, Issue 1, pp. 24–30). https://doi.org/10.1108/13563280110381189
11. Hair, J.F., Risher, J.J., Sarstedt, M., & Ringle, C.M. (2019). When to use and how to report the results of PLS-SEM. In European Business Review (Vol. 31, Issue 1, pp. 2–24). Emerald Group Publishing Ltd. https://doi.org/10.1108/EBR-11-2018-0203
12. Hansen, SD, Dunford, BB, Boss, AD, Boss, RW, & Angermeier, I. (2011). Corporate Social Responsibility and the Benefits of Employee Trust: A Cross-Disciplinary Perspective. Journal of Business Ethics , 102 (1), 29–45. https://doi.org/10.1007/s10551-011-0903-0
13. Helm, S. (2013). A Matter of Reputation and Pride: Associations between Perceived External Reputation, Pride in Membership, Job Satisfaction and Turnover Intentions. British Journal of Management , 24 (4), 542–556. https://doi.org/10.1111/j.1467-8551.2012.00827.x
14. Huffman, Ann., & Klein, Stephanie. (2013). Green Organizations . Routledge.
Jabareen, Y. (2009). Building a Conceptual Framework: Philosophy, Definitions, and Procedure. In International Journal of Qualitative Methods (Vol. 8, Issue 4).
15. Kim, S.-H., Lee, K., & Fairhurst, A. (2017). The review of “green” research in hospitality, 2000-2014: Current trends and future research directions. International Journal of Contemporary Hospitality Management , 29 (1), 226–247.
16. Kim, T. (2022). Assessing the Impacts of Individual and Organizational Factors on South Korea Hotels' Green Performance Using the AMO Model. International Journal of Environmental Research and Public Health , 19 (16). https://doi.org/10.3390/ijerph191610440
17. Lange, D., Lee, P.M., & Dai, Y. (2011). Organizational reputation: A review. In Journal of Management (Vol. 37, Issue 1, pp. 153–184). https://doi.org/10.1177/0149206310390963
18. Lee, YK, Kim, YS, Lee, KH, & Li, D. xin. (2012). The impact of CSR on relationship quality and relationship outcomes: A perspective of service employees. International Journal of Hospitality Management , 31 (3), 745–756. https://doi.org/10.1016/j.ijhm.2011.09.011
19. Market, J., Author, S., & Spence, M. (1973). Job Market Signaling. In Source: The Quarterly Journal of Economics (Vol. 87, Issue 3).
20. Mayer, R.C., Davis, J.H., & David Schoorman, F. (1995). An Integrative Model of Organizational Trust. In Source: The Academy of Management Review (Vol. 20, Issue 3).
21. Merlin, M.L., & Chen, Y. (2022). Impact of green human resource management on organizational and attractiveness: The mediated reputation-moderated model. Frontiers in Environmental Science , 10 . https://doi.org/10.3389/fenvs.2022.962531
22. Ones, D.S., & Dilchert, S. (2013). Measuring, understanding, and involving employee green behaviors. In Green organizations (pp. 115–148). Routledge.
23. Page, M.J., McKenzie, J.E., Bossuyt, P.M., Boutron, I., Hoffmann, TC, Mulrow, C.D., Shamseer, L., Tetzlaff, J.M., Akl, E.A., Brennan, S.E., Chou, R., Glanville, J., Grimshaw, J.M., Hróbjartsson, A., Lalu, M.M., Li, T., Loder, E.W., Mayo-Wilson, E., McDonald, S., … Moher, D. (2021). The PRISMA 2020 statement: An updated guideline for reporting systematic reviews. Journal of Clinical Epidemiology , 134 , 178–189. https://doi.org/10.1016/j.jclinepi.2021.03.001
24. Paillé, P., Mejía Morelos, J.H., Raineri, N., & Stinglhamber, F. (2019). The Influence of the Immediate Manager on the Avoidance of Non-green Behaviors in the Workplace: A Three-Wave Moderated-Mediation Model. Journal of Business Ethics , 155 (3), 723–740. https://doi.org/10.1007/s10551-017-3519-1
25. Park, SY, & Levy, SE (2014). Corporate social responsibility: Perspectives of hotel frontline employees. International Journal of Contemporary Hospitality Management , 26 (3), 332–348. https://doi.org/10.1108/IJCHM-01-2013-0034
26. Phan, N., Nha, T., Thi, L., & Xuan, T. (nd). CONSUMER PERCEPTION OF CORPORATE SOCIAL RESPONSIBILITY AND PURCHASE INTENTION - A STUDY FROM ELECTRICAL APPLIANCES INDUSTRY HO CHI MINH CITY OPEN UNIVERSITY SCIENCE JOURNAL - NO. 9 (2) 2014 .
27. Rousseau, D.M., Sitkin, S.B., Burt, R.S., & Camerer, C. (1998). Introduction to Special Topic Forum: Not so Different after All: A Cross-Discipline View of Trust. In Source: The Academy of Management Review (Vol. 23, Issue 3).
28. Rupp, D.E., Shao, R., Thornton, M.A., & Skarlicki, D.P. (2013). Applicants' and employees' reactions to corporate social responsibility: The moderating effects of first-party justice perceptions and moral identity. Personnel Psychology , 66 (4), 895–933. https://doi.org/10.1111/peps.12030
29. Shah, SHA, Cheema, S., Al-Ghazali, B.M., Ali, M., & Rafiq, N. (2021). Perceived corporate social responsibility and pro-environmental behaviors: The role of organizational identification and coworker pro-environmental advocacy. Corporate Social Responsibility and Environmental Management , 28 (1), 366–377. https://doi.org/10.1002/csr.2054
30. Spence, M. (nd). Signaling in Retrospect and the Informational Structure of Marketst .
31. Su, L., & Swanson, S. R. (2019). Perceived corporate social responsibility's impact on the well-being and supportive green behaviors of hotel employees: The mediating role of the employee-corporate relationship. Tourism Management , 72 , 437–450. https://doi.org/10.1016/j.tourman.2019.01.009
32. Tahlil Azim, M. (2016). Responsabilidade social corporativa e comportamento do funcionário: Papel mediador do compromisso organizacional. Revista Brasileira de Gestao de Negocios , 18 (60), 207–225. https://doi.org/10.7819/rbgn.v18i60.2319
33. Thi Ha, T., Dai, T., Lat, Y. D., Lat, D., & Nam, V. (nd). HCMCOUJS-Economics and Business Administration . 19 (5), 72–86. https://doi.org/10.46223/HCMCOUJS
34. Tilakasiri, KK, & School, VL (2012). Corporate Social Responsibility and Company Performance: Evidence from Sri Lanka .
35. Turker, D. (2009). Measuring corporate social responsibility: A scale development study. Journal of Business Ethics , 85 (4), 411–427. https://doi.org/10.1007/s10551-008-9780-6
36. Vlachos, PA, Panagopoulos, NG, & Rapp, AA (2013). Feeling Good by Doing Good: Employee CSR-Induced Attributions, Job Satisfaction, and the Role of Charismatic Leadership. Journal of Business Ethics , 118 (3), 577–588. https://doi.org/10.1007/s10551-012-1590-1
37. Walker, K. (2010). A systematic review of the corporate reputation literature: Definition, measurement, and theory. Corporate Reputation Review , 12 (4), 357–387. https://doi.org/10.1057/crr.2009.26
38. Wang, R., & Hu, Y. (2025). Green Behaviors Among Employees in Chinese E-Commerce Companies: Impact of Environmental, Social, and Governance (ESG) Performance. Sustainability (Switzerland) , 17 (3). https://doi.org/10.3390/issue17030940
39. Wiley, J. (1964). Exchange and Power in Social Life .
40. Yang, L., Cherian, J., Sial, M.S., Samad, S., Yu, J., Kim, Y., & Han, H. (2022). Advancing the debate on hotel employees' environmental psychology by promoting energy-saving behavior in a corporate social responsibility framework. Frontiers in Psychology , 13 . https://doi.org/10.3389/fpsyg.2022.990922
41. Zhang, H., Omhand, K., Li, H., Ahmad, A., Samad, S., Gavrilut, D., & Badulescu, D. (2022). Corporate Social Responsibility and Energy-Related Pro-Environmental Behavior of Employees in Hospitality Industry. International Journal of Environmental Research and Public Health , 19 (23). https://doi.org/10.3390/ijerph192316141
How to Cite
Ta, H. G. (2025). The impact of corporate social responsibility awareness on employees green behavior of hospitality industry. Journal of Finance - Marketing Research, 3(5). https://doi.org/10.52932/jfmr.v3i5ene.975