2026: No. 15 (2026)
Full Issue
Economics and Economic Management
Corporate readiness for carbon tax: Behavioral and institutional drivers of voluntary compliance intention in Vietnam
Purpose – This study examines the behavioral and institutional drivers of firms’ voluntary carbon tax compliance intention in the context of Vietnam’s...
Explainable artificial intelligence in industrial machine vision: A bibliometric analysis
Purpose – This study maps the structural properties of explainable artificial intelligence (XAI) in the industrial machine vision research field at the...
The impact of green tax reforms on environmental performance: A Vietnam’s legal institutions perspective
Purpose - The current paper explores the effect of green taxation reforms on environmental performance in Vietnam, paying particular attention to the...
Business Administration, Marketing, Commerce, and Tourism
The impact of short video characteristics on impulse buying behavior: The role of arousal, pleasure, and trust
Purpose – This study examines the effects of short-video characteristics on impulse buying behavior by integrating the Stimulus-Organism-Response (S-O-R)...
The impact of gamification in e-commerce on Gen Z's intention to continue using it in Ho Chi Minh City
Purpose – This study examines the impact of gamification elements on the e-commerce continuance intention of Generation Z in Ho Chi Minh City. It addresses a...
Exploring factors of the competitive advantage in Ho Chi Minh city's restaurant industry: A qualitative study in an era of accelerated integration and development
Purpose - Amid accelerated integration and development, the restaurant industry in Ho Chi Minh City faces increasing competitive pressure, requiring...
Corporate reputation research: Current insights and future directions
Purpose - This paper aims to systematize research trends on corporate reputation, identify key topics, research gaps, and future development directions.
Factors influencing purchase decisions of mother and baby products Via Tiktok livestream
Purpose – This study examines factors influencing purchase decisions for mother and baby products via TikTok Live at V-Corp. Although livestream sessions...
Finance, Banking, Accounting, and Auditing
The impact of individual ESG components on commercial bank performance: Evidence from Vietnam
Purpose – This study examines the distinct effects of the three individual dimensions of Environmental, Social, and Governance (ESG) scoring on the financial...
Bank size and financial intermediation operations in Vietnam: A focus on the deposit-loan nexus in the banking sector
Purpose – This study examines the impact of bank size on financial intermediation, with a specific focus on the deposit-loan growth nexus within the...
The effects of corporate restructuring strategies and industry uncertainty on firmperformance: Evidence from listed non-financial firms in Vietnam
Purpose - This study examines how three defensive restructuring strategies (asset retrenchment, debt reduction, and cost retrenchment) affect the performance...
ISSN:
3030-4296e-ISSN:
3030-430XDate Published:
25/07/2026Journal of Finance - Marketing Research (abbreviated JFM) is a scientific and educational forum of scientists, managers, policymakers inside and outside the University of Finance - Marketing. Periodically for in-depth information, specialization, introduction, publication, posting of scientific research results, consulting in the fields of Economics, Economic Management, Business Administration, Marketing, Commerce, Tourism, Finance, Banking, Accounting, Auditing, etc.
* DOI: https://doi.org/10.52932
* Specialized scientific journals are awarded points for works (0.75 points)
* The Journal is published in Vietnamese in February, April, June, August, October, and December
* The Journal is published in English in March, July, and November
* Both print and online editions are available.
* The JFM is upgrading and enhancing its quality towards ASEAN regional standards.
