The Journal of Finance - Marketing Research (JFMR) is committed to upholding the highest standards of publication ethics and takes all necessary measures to prevent research misconduct.

This statement is based on the guidelines of the Committee on Publication Ethics (COPE) and outlines the responsibilities of key parties: Editors, Reviewers, and Authors.

I. Duties of the Editor-in-Chief and Editorial Board

Publication Decisions: The Editor-in-Chief is responsible for deciding which articles to publish. Decisions are based on quality, originality, significance, and legal requirements regarding libel, copyright infringement, and plagiarism.

Fair Play: Manuscripts are evaluated solely on intellectual content, without regard to authors' race, gender, religion, nationality, or political views.

Confidentiality: The Editor-in-Chief and editorial staff will not disclose submitted manuscript information to anyone except authors, reviewers, and the publisher (if necessary) until a formal publication decision is made.

Disclosure and Conflicts of Interest: Unpublished information from submissions is not used for editors' own research without written author consent.

III. Duties of Reviewers

Contribution to Editorial Decisions: Reviewers assist the Editor-in-Chief in accepting or rejecting manuscripts and help authors improve quality through constructive feedback.

Promptness: If a reviewer lacks expertise or cannot complete the review on time, they must notify the Editor-in-Chief promptly to withdraw.

Confidentiality: Manuscripts received for review are confidential documents. They must not be shared or discussed without the Editor-in-Chief's permission.

Objectivity: Reviews must be objective. Personal criticism of authors is inappropriate; comments should be clear and supported by evidence.

Source Recognition: Reviewers should identify relevant published works not cited by authors. Any suspected substantial overlap with other publications must be reported immediately to the Editor-in-Chief.

III. Duties of Authors

Reporting Standards: Authors must present accurate research results and discuss their significance objectively. The data underlying must be truthfully represented. Fraudulent or knowingly inaccurate statements constitute unethical behavior and are unacceptable.

Originality and Plagiarism: Authors must ensure originality. Others' works or words must be appropriately cited. JFM prohibits all forms of plagiarism, including self-plagiarism.

Multiple Publications: Authors must not submit the same manuscript to multiple journals simultaneously. Submitting elsewhere while under review is unethical.

Authorship: Only those making significant contributions to conception, design, execution, or interpretation qualify as authors. The corresponding author ensures all co-authors review and approves the final version.

Disclosure and Conflicts of Interest: All authors must disclose financial or relational conflicts that could influence results or interpretation. Funding sources must be acknowledged.

Human Data: For studies involving human surveys (e.g., behavioral finance/marketing), authors must comply with personal data privacy regulations.

IV. Procedures for Dealing with Unethical Behavior

If unethical conduct is suspected (e.g., plagiarism, data fabrication, duplicate submission), JFMR will:

Investigate: The Editor-in-Chief gathers evidence and requests author explanations.
Handle as follows:

• Minor cases: Require corrections and issue a warning.
• Severe cases: Reject immediately. For published articles, initiate retraction and publish a public notice on the journal website and databases.
  Sanctions: Authors may be barred from submitting to JFM for a period (per Editorial Board decision).