The relationship between university social responsibility, digital transformation and intention to continue using E-learning in private university
0
Online Published:
18/12/2025
Section:
Business Administration, Marketing, Commerce, and Tourism
Main Article Content
Abstract
This study examines the relationship between university social responsibility (USR), digital transformation (DGT) and online learning continuation intention (ELE) in private universities. Furthermore, this relationship is also studied in the context of the role of student satisfaction (SSA). In addition, the study also assesses the impact of several factors on USR such as education (EDU), awareness (COG), society (SOC) and organization (ORG). There are several factors that influence digital transformation such as lecturers (LEC), students (STU) and universities (UNI). The study used both qualitative and quantitative methods. The survey collected 459 responses were used to analyze the data in a partial-least square structural eqaution model (PLS-SEM). The analysis results showed that USR and DGT had a positive impact on the intention to continue choosing online training, especially taking into account the influence of SSA in that correlation. In addition, the results also provided further evidence for the simultaneous impact between the above factors. This is a new point compared to previous individual studies, in addition to the evidence that reinforces the application of research theoretical foundations. At the same time, the study suggests the managerial implications related to infrastructure investment for digital transformation, policy mechanisms to attract good lecturers. Besides, this study has provided the supplementing policy mechanisms to support learners and paying attention to social responsibility in building development strategies to the private universities.
Keywords
E-learning; University social responsibility; Service quality; Student satisfaction
Article Details
Field of Economic (JEL Codes)
M14 - Corporate Culture • Diversity • Social Responsibility - M19 - Other - Business Administration, M53 - Training - Personnel Economics
References
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Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior, Englewood Cliffs. NJ: Prentice – Hall.
Albena, V., Martina, A. and Todor, Y. (2023). Social responsibility at a university – students’ perspectives. E-mentor, 4(101), 45-55. https://doi.org/10.15219/em101.1627
Alhubaishy, A., & Aljuhani, A. (2021). The challenges of instructors’ and students’ attitudes in digital transformation: A case study of Saudi universities. Educaiton and Information Technologies, 26(4), 4647-4662. DOI:10.1007/s10639-021-10491-6
Arsenijevic, J., Belousova, A., Tushnova, Y., Gabriela, G., & Angela, M.Z. (2022). The quality of online higher education teaching during the Covide-19 pandamic, International Journal of Cognitive research in science, Engineering and Education, 10(1), 47-55, https://doi.org/10.23947/2334-8496-2022-10-1-47-55
Baber, H. (2020). Determinants of students’ perceived learning outcome and satisfaction in online learning during the pandemic of COVID-19. Journal of education and E-learning research, 7(3). https://doi.org/10.20448/journal.509.2020.73.285.292
Daniel, H. (2021). The rise of e-learning in Covid-19 pandemic in private university: challenges and opportunities. Inter Journal of Recent edu research. https://doi.org/10.46245/ijorer.v2il.77
Davis, F.D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS quarterly, 13(3), 318-39. DOI: 10.2307/249008
Dong, C., Cao, S. and Li, H. (2020). Young children’s online learning during COVID-19 pandemic: Chinese parents’ beliefs and attitudes. Children and Youth Services Review, 118(105440). https://doi.org/10.1016/j.childyouth.2020.105440
Evendi, E., Pardi, M.H.H., Sucipto, L., Bayani, F. and Prayogi, S. (2022). Assessing students’ critical thingking skills viewed from cognitive style: study on implementation of problem-based e-learning model in mathematics course. Eurasia Journal of Mathematics, Science and Technology Education, 18(7), em2129. http://dx.doi.org/10.29333/ejmste/12161
Feby, A.M., Anisah, H. and Nopttrina, P. (2020). The e-learning quality model to examine students’ behavioral intention to use online learning platform in a higher education institution. Journal Ilmu Komputer dan Informatika. http://dx.doi.org/10.23917/khif.v6i2.11344
Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and rereasrch. Reading, MA: Addison – Wesley.
Fornell, C. and Larcker, D.F. (1981). Evaluating structural equation models with unobservable variables and mearsurement error. Journal of Marketing research (Pre-1986), 18(1), 39. https://doi.org/10.2307/3151312
Forid, M.S., Hafez, Md. and Wahiduzzaman, K. (2022). Student satisfaction and retention: impact of service quality and digital transformation. Digitales archive. https://doi.org/10.21272/mmi.2022.4-14
Freeman, R.E. (1984). Strategic Management: A stakeholder theory approach. Boston: Pitman.
Gina, S., Carla, S., Elsa, J. and Luis, M. (2020). Understanding social responsibilitys’ influence on service quality and student satisfaction in higher education. Journal of Cleaner Production. https://doi.org/10.1016/j.jclepro.2020.120597
Han, H. (2022). Does increasing the QFII quota promote Chinese institutional investors to drive ESG? Asia-Pac.J.Account.E, 83, 2156362. DOI: 10.1080/16081625.2022.2156362
Hair, J.F., Black, W.C., Babin, B.J. and Anderson, R.E. (2010). Multivariate Data Analysis (7th ed.). Pearson.
Hair, J., Jeff, R., Marko, S. and Christian, M.R (2019). When to use and how to report the results of PLS-SEM. European business review. http://dx.doi.org/10.1108/EBR-11-2018-0203
Hair, Jr.J.F., Marko, S., Lukas, H. and Volker, G.K. (2014). Partial Least Squares Structural Equation Modeling (PLS-SEM): An Emerging Tool in Business Research. European Business Review, 26, 106-121.https://doi.org/10.1108/EBR-10-2013-0128
Hair, J.F. Jr, Hult, G.T.M., Ringle, C. and Sarstedt, M. (2016). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Sage Publications.
Henseler, J., Ringle, C. M. and Sarstedt, M., (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135. http://dx.doi.org/10.1007/s11747-014-0403-8
Hock, C., Ringle, C.M. and Sarstedt, M. (2010). Management of multi-purpose stadiums:importance and performance measurement of service interfaces. International Journal ofServices Technology and Management, 14(2/3), 188-207; http://dx.doi.org/10.1504/IJSTM.2010.034327
Indra, S., Tin, A.K. and Widi, D.R. (2024). The impact of service quality on customer loyalty through customer satisfaction of PT Multicom persada International Jakarta. Dinasti international Journal of Management science (DIJMS), 5(3), https://doi.org/10.31933/dijms.v5i3
Jawad, A., Muhammad, A., Muhammad, Y.K.M. and Shahzad, K. (2021). University social responsibility and self efficacy as antecedents of intention to use E-learning: examining Mediating role of student satisfaction. Psychology and education, 58(2), 4219-4230. https://www.researchgate.net/publication/349548745_University_Social_Responsibility_and_Self_Efficacy_as_Antecedents_of_Intention_to_use_E-Learning_Examining_Mediating_Role_of_Student_Satisfaction
Joanna, E. (2022). Factors influencing satisfaction and future intention to use e-learning at the university level. Foresight and STI governance, 16(2), https://doi.org/10.17323/2500-2597.2022.2.52.64.
Jose, L.V., Ana, L., & Carlota, L.A. (2014). Students’ experiences of university social responsibility and perceptions of satisfaction and quality of service. Original scientific article. https://www.researchgate.net/publication/345819063_Students'_experiences_of_university_social_responsibility_and_perceptions_of_satisfaction_and_quality_of_service
Khawaja, F.L, Rabil, T.,Dilnaz, M., Umar, F.S. and Shaki, A. (2022). University social responsibility and performance: the role of service quality, reputation, student satisfaction and trust. J. of marketing for higher education. https://doi.org/10.1080/08841241.2022.213979
Kyu-Seong, K. (2022). Methodology of non-probability sampling in survey research. American Journal of biomedical science and research, 15(6), 616-618. http://dx.doi.org/10.34297/AJBSR.2022.15.002166
Le, T.T. (2022). Corporate social responsibility and SMEs’ performance: mediating role of corporate image, corporate reputation and customer loyalty. International Journal of emerging markets. https://doi.org/10.1108/IJOEM-07-2021-1164.
Maha, I.A., Mutia, S.A.H., Mohanad, S.S.A. and Ahmed, S.A.A. (2021). System Quality and student’s acceptance of the E-learning system: The serial mediation of perceived usefulness and intention to use. Contemporary educational technology. https://doi.org/10.30935/cedtech/11525
Mona, T.R., Fahad, H.A., Saad, M.A., Feras, J.W., Ibrahim, A., Abdulaziz, A. and Naweed, A. (2021). Studnets’ satisfaction and continued intention toward e-learning: a theory-based study. Medical education online. https://doi.org/10.10872981.2021.1961348
Muhammad, F.T., Tayyaba, Z. and Kayode, A.M. (2023). Determining levels of satisfaction with online learning at private higher education in London. Inter Journal of Private higher education, 2(1). https://doi.org/10.60166/UYDT9738
Nguyen, C.V., Pham, T.V. and Le, V.T.B. (2022). Level of students’ satisfaction with teaching activities: a case if urgent shift from offline teaching to online teaching. TNU Journal of science and technology, 227(13). https://doi.org/10.34238/tnu-jst.6394.
Pham, N.N.T., Nguyen, L.M., Ta, H.H., Nguyen, P.T.T and Nguyen, P.T.N. (2022). The relationship between online learning and student satisfaction with training quality in private universities during the Covid-19 pandemic. Journal of Education and e-learning research, 9(1). https://doi.org/10.20448/jeelr.v9i1.3600.
Phan, C.T., Ngo, M.V., Nguyen, P.T., Saefullah, K. and Doran, D. (2024). University social responsibility and teachers’ satisfaction: The mediating role of reputation and image. Journal of social studies education research, 15(1), 57-90. https://jsser.org/index.php/jsser/article/view/5521/657
Phillip, C.J. (2021). What determines student satisfaction in an E-learning environment? A comprehensive literature review of key success factors. Higher education studies, 11(3), https://doi.org/10.5539/hes.v11n3p1
Pier, G.C., & Pietro, D.G. (2021). Responsible deigitalization through digital technologies and green practices. Wiley. https://doi.org/10.1002/csr.2249
Poh, L.T, S.Mostafa, R. and Govindaraju, M. (2021). How corporate social responsibility affects brand equity and loyalty? A comparison between private and public universities. Heliyon. https://doi.org/10.1016/j.heliyon.2022.e09266
Priya, C. and Ankita, S. (2024). Example the effect of E-learning on student achievement in comparison to a traditional learning Approach, Journal of Research Administration; 6(1), 448-471. https://journlra.org/index.php/jra/article/view/1070
Rajesh, A. and Sanjay, D. (2023). Factors influencing cloud service quality and their relationship with customer satisfaction and loyalty. Heliyon, 9(4). https://doi.org/10.1016/j.heliyon.2023.e15177
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How to Cite
Le, Q. T., & Le, T. T. (2025). The relationship between university social responsibility, digital transformation and intention to continue using E-learning in private university. Journal of Finance - Marketing Research, 4(1en). https://doi.org/10.52932/jfmr.v4i1en.1094