A bibliometric analysis of personalization effects on purchase intention in digital marketing
Nguyen Minh Triet, Ta Van Thanh, Nguyen Hong Chinh
https://doi.org/10.52932/jfmr.v4i3en.1095
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No. 14 (2026)
The impact of short video characteristics on impulse buying behavior: The role of arousal, pleasure, and trust
Le Nguyen Ngoc Trinh, Huynh The Nguyen
https://doi.org/10.52932/jfmr.v4i4ene.1247
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No. 15 (2026)
DETERMINANTS OF TOURIST’S CONTINUED USE OF ONLINE TRAVEL AGENCY (OTA) BOOKING SERVICES: A CASE STUDY IN HO CHI MINH CITY, VIETNAM
Nguyen Thi Diem Kieu
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No. 15 (2026)
The relationship between green innovation, foreign direct investment, and sustainable development in the context of geopolitical risk
Tran Tho Dat, Nguyen Vu Hung, Tran Thi Kim Oanh, Nguyen Thanh Liem, Wing-Keung Wong
https://doi.org/10.52932/jfmr.v17i1enes.1238
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Special issue 1
The moderating role of income inequality in the relationship between sustainable development and geopolitical risk
Phan Thi Hang Nga, Nguyen Vu Duy, Tran Khanh Quynh, Trinh Thi Lien, Do Nguyen Thi My Dung, Phan Thuy Dung
https://doi.org/10.52932/jfmr.v17i1enes.1364
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Special issue 1
Page: 1-16,