What Drives Tourists to Share? The Effects of Intrinsic and Extrinsic Motivations and the Moderating Role of Extraversion on Social Media Sharing Intention
Nguyen Thi Thuy Van, Nguyen Thi Hong Ngoc
https://doi.org/10.52932/jfmr.v4i5.1373
Cite
No. 16 (2026)
ON THE USE OF BOOSTING ALGORITHMS FOR PREDICTING CONSUMER CHURN RATE ON AN E-COMMERCE PLATFORM
Dinh Hai Dung, Pham An Cong
https://doi.org/10.52932/jfmr.v4i5.1254
Cite
No. 16 (2026)
Carbon cost analysis in the export value chain of Vietnam’s textile and footwear industry
Le Thi Thuy Hang, Nguyen Tuan Duy , Dien Kim Bao Tran , Cu Thi Bich Ngoc, Nguyen Thi Thanh Thu , Nguyen Thi Hong Nhi
https://doi.org/10.52932/jfmr.v4i5.1341
Cite
No. 16 (2026)
AI adoption in marketing and its impact on firm performance: A systematic review and research agenda
Ly Cam Thu, Pham Tran Khoa, Tran Viet Trinh, Nguyen Choi Han Na
https://doi.org/10.52932/jfmr.v4i5.1489
Cite
No. 16 (2026)