NguyEn, D. K. (2025). Leadership behavior and employee job performance in Vietnamese banks: The mediating role of organisational culture. Journal of Finance - Marketing Research, 4(1en). https://doi.org/10.52932/jfmr.v4i1en.741
Nguyen, V. B., Nguyen, T. C., & Phan, T. H. (2025). The Effect of Communication Technology Adoption on Inventory Management and Firm Performance. Journal of Finance - Marketing Research, 4(1en). https://doi.org/10.52932/jfmr.v4i1en.846
Nguyen , X. T. (2025). Regulatory Sandboxes: Global Experiences and Lessons for Ho Chi Minh City in Implementing the National Assembly’s Resolution No. 98/2023/QH15. Journal of Finance - Marketing Research, 4(1en). https://doi.org/10.52932/jfmr.v4i1en.1148
Nguyen, T. N. L., Linh, A. P. N. T. M., & Phan, C. T. (2025). Financial advice seeking and investment performance: Research on individual investors in the Vietnam stock market. Journal of Finance - Marketing Research, 4(1en). https://doi.org/10.52932/jfm.v4i1en.1055
Trang, T. T., Do , T. A. N., & Le , T. M. T. (2025). Generation Z’s organizational commitment in the retail sector in Ho Chi Minh City. Journal of Finance - Marketing Research, 4(1en). https://doi.org/10.52932/jfmr.v4i1en.1072
Pham, N. T., Vo, T. H., Huynh, L. G., & Nguyen, M. H. (2025). The impact of digital transformation on economic growth: A global evidence. Journal of Finance - Marketing Research, 4(1en). https://doi.org/10.52932/jfmr.v4i1en.738
Ha, M. H., Nguyen, P. H. A., & Pham, T. T. T. (2025). Factors influencing Generation Z’s behavioral intention to use food delivery service: A case study of Ho Chi Minh City. Journal of Finance - Marketing Research, 4(1en). https://doi.org/10.52932/jfmr.v4i1en.1017
Le, D. N., & Nguyen, T. N. H. (2025). The role of training, performance appraisal, and team collaboration in motivating innovation in Vietnam’s consumer finance sector. Journal of Finance - Marketing Research, 4(1en). https://doi.org/10.52932/jfmr.v4i1en.961
Le, Q. T., & Le, T. T. (2025). The relationship between university social responsibility, digital transformation and intention to continue using E-learning in private university. Journal of Finance - Marketing Research, 4(1en). https://doi.org/10.52932/jfmr.v4i1en.1094
Anh, L. X. Q., Huynh, T. T. S., & Tran, N. K. H. (2025). A bibliometric content analysis of the literature on job performance with corporate social responsibility: State of the art and future research agenda. Journal of Finance - Marketing Research, 4(1en). https://doi.org/10.52932/jfmr.v4i1en.1127
Nguyễn, T. N. L. (2026). Exploring gender differences in the impact of digital financial literacy on personal financial behavior: A PLS-MGA approach. Journal of Finance - Marketing Research, 4(2ene). https://doi.org/10.52932/jfmr.v4i2ene.1028
Ta, G., Nguyen, A., & Nguyen, T. (2026). Corporate social responsibility and employee green behavior in the tourism industry with mediating role of organizational trust. Journal of Finance - Marketing Research, 4(2ene). https://doi.org/10.52932/jfmr.v4i2ene.1033
Quyet, N. (2025). Labor structural transformation and unemployment rate in Vietnam: Testing in the frequency domain. Journal of Finance - Marketing Research, 4(2ene). https://doi.org/10.52932/jfmr.v4i2.1111
Nguyễn, Đ. L., & Kiss, R. (2026). From challenge recognition to strategy proposal: qualitative insights in promoting smart tourists for smart tourism destination development in Vietnam. Journal of Finance - Marketing Research, 4(2ene). https://jfm.edu.vn/index.php/jfme/article/view/1081
Nguyen, K. P. (2025). Thresholds of asset size and ownership structure impact on profit rate: Case study of Vietnamese commercial banks listed on the HOSE. Journal of Finance - Marketing Research, 4(2ene). https://jfm.edu.vn/index.php/jfme/article/view/1160
Nguyen, T. T. H. (2026). Agricultural tourism development solutions: A case study of Ben Tre province. Journal of Finance - Marketing Research, 4(2ene). https://doi.org/10.52932/jfmr.v4i2ene.1179
Le, B. T. (2026). Fear-Based marketing of parental monitoring tools: Reinforcing overcontrol and child dependence. Journal of Finance - Marketing Research, 4(2ene). https://jfm.edu.vn/index.php/jfme/article/view/1107
Tran, A. T., Ha, H. T. T., & Bui, N. P. (2026). Factors Influencing Local Community Participation in Sustainable Ecotourism Development at Vàm Sát Tourist Site, Cần Giờ District. Journal of Finance - Marketing Research, 4(2ene). https://jfm.edu.vn/index.php/jfme/article/view/1004
Truong, P. (2026). Corporate tax avoidance and stock price crash risk: The moderating role of audit quality. Journal of Finance - Marketing Research, 4(2ene). https://jfm.edu.vn/index.php/jfme/article/view/1156
Nguyen, M. T., Ta, V. T., & Nguyen , H. C. (2026). A meta-analysis of personalization effects on purchase intention in digital marketing. Journal of Finance - Marketing Research, 4(2ene). https://doi.org/10.52932/jfmr.v4i2ene.1095
Tran, Q.-T. (2025). Unique Competitive Advantages of Restaurant Industry in Vietnam During The New Normal Period. Journal of Finance - Marketing Research, 4(2ene). https://doi.org/10.52932/jfmr.v4i2ene.1016
Le, N. N. T., & Huynh , T. N. (2025). The impact of short video characteristics on impulse buying behavior: The role of arousal, pleasure, and trust. Journal of Finance - Marketing Research, 4(4ene). https://doi.org/10.52932/jfmr.v4i4ene.1247
Kieu, N. T. D. (2026). DETERMINANTS OF TOURIST’S CONTINUED USE OF ONLINE TRAVEL AGENCY (OTA) BOOKING SERVICES: A CASE STUDY IN HO CHI MINH CITY, VIETNAM. Journal of Finance - Marketing Research, 4(4ene). https://jfm.edu.vn/index.php/jfme/article/view/1090