https://jfm.edu.vn/index.php/jfme/issue/feed 2026-03-25T00:00:00+00:00 Pham Minh Tien jfm@ufm.edu.vm Open Journal Systems <p>The Journal of Finance - Marketing Research was established in 2010 with the following purposes:<em> (i) to meet the needs of information oriented to scientific research and training of the University; (ii) to become a forum for announcing the results of scientific and technological research works,&nbsp; scientific and technical achievements and advances in economic, business and management sciences at home and abroad at home and abroad; (iii) exchanging and disseminating experiences in managing and organizing domestic and international economic, business and management scientific activities of managers and scientists in the fields of economics, business administration, commerce, finance &ndash; banking, accounting &ndash; auditing,&nbsp; economic and tourism management.</em></p> <p>Accompanying to contribute to the development of the University of Finance - Marketing in training human resources, perfecting the organizational structure to ensure leanness, professionalism, modernity, and efficiency according to the advanced university model in the digital era and in the context of the industrial revolution 4.0 and realizing the importance of electronic scientific journals,&nbsp; The magazine has been making efforts to develop according to the consensus. The journal has <em>(1) successfully built and developed the online magazine software system; </em><em>(2) published and opened all articles and issues on the website system;&nbsp;</em><em>(3) received, monitored, and reviewed articles entirely through online magazine software;&nbsp;</em><em>(4) be granted the international identifier DOI 10.52932;&nbsp;</em><em>(5) Journals recognized by the State Council of Professors score 0.75 points for scientific articles. </em></p> <p>Articles published in the Journal are reviewed in a two-way and effective manner, always ensuring that the published articles meet quality standards and have high scientific content in the fields of Finance, Marketing, and other related fields. This is also a reliable source of materials for research,&nbsp; learning, and teaching.</p> <p>The Editorial Board cordially invites you to submit your papers to the Journal of Financial and Marketing Research. Please format your manuscript according to the journal's guidelines and submit it to the Editorial Board through our website:<strong><a href="https://jfm.edu.vn/index.php/jfme/about/submissions"> https://jfm.edu.vn/index.php/jfme/about/submissions</a></strong></p> <p>&nbsp;</p> https://jfm.edu.vn/index.php/jfme/article/view/741 2025-09-30T07:59:12+00:00 MA. Duy Khanh Nguyen khanhduy7919@yahoo.com Assoc. Prof. Thi Thanh Hang Hoang hanghtt@hub.edu.vn

This study explores the impact of leadership behaviour on employee job performance and the mediating role of organisational culture in Vietnamese commercial banks. Data are collected from 561 full-time employees at 31 joint stock commercial banks, out of 800 distributed survey forms through three channels, including internal email, direct distribution at branches/transaction offices, and social networks (a valid response rate reached 70.1%). The data were analyzed using covariance structural equation modelling (CB-SEM). The results showed that leadership behavior has a direct, positive, and statistically significant impact on employee performance at commercial banks. Organizational culture also has a positive impact on performance, and there is a statistically significant mediating effect in the relationship between leadership behavior and performance. However, the level of mediation is relatively small, suggesting that the impact of leadership behavior on performance mainly occurs through the direct channel, while the transmission channel through culture plays an additional supporting role. The study contributes to extending the application of Total Leadership theory and organizational culture theoretical framework to the context of emerging market banking, clarifying the direct and indirect impact mechanisms influenced by the characteristics of control, compliance, and performance pressure in the industry. In practical terms, the results suggest that bank managers should prioritize developing directive, supportive, and participative leadership behaviors, while reinforcing positive cultural values ​​such as transparency, collaboration, and trust to enhance employee performance. These help enhance organisational competitiveness in the banking industry, which is undergoing rapid technological, human resources, and customer behaviour changes.

2025-11-25T00:00:00+00:00 Copyright (c) 2025 Journal of Finance - Marketing Research https://jfm.edu.vn/index.php/jfme/article/view/1072 2025-10-16T01:47:38+00:00 Dr. Tran Thi Trang tt.trang@hutech.edu.vn MSc. Thi Anh Nguyet Do dta.nguyet@hutech.edu.vn MSc. Thi Minh Thanh Le

Generation Z is becoming a dominant workforce group in Vietnam's retail sector, raising concerns about how their unique traits affect organizational commitment. This study aims to examine the effects of workplace mindfulness, employee empowerment, supervisor emotional support, work–life balance, and job security on job satisfaction, and how job satisfaction subsequently influences organizational commitment. Data were collected from 335 Gen Z employees working in the retail sector in Ho Chi Minh City through a structured survey and analyzed using SmartPLS 4.0 with structural equation modeling. Results reveal that all five factors have significant positive impacts on job satisfaction, with supervisor emotional support showing the most potent effect, followed by work–life balance, workplace mindfulness, employee empowerment, and job security. Furthermore, job satisfaction strongly predicts organizational commitment and fully mediates the relationship between these predictors and commitment. These findings contribute to the literature by integrating the Conservation of Resources theory and the Social Exchange Theory to explain Gen Z's workplace behaviors, highlighting the mediating role of job satisfaction, and extending research to the underexplored retail context in Vietnam. Practically, the study provides managerial implications: enhancing supervisor emotional support, empowering employees, promoting work–life balance, fostering workplace mindfulness, and ensuring job security can improve Gen Z employees' satisfaction and strengthen their commitment in the retail industry.

2025-12-18T00:00:00+00:00 Copyright (c) 2025 Journal of Finance - Marketing Research https://jfm.edu.vn/index.php/jfme/article/view/961 2025-10-02T04:24:33+00:00 PhD Dinh Nghi Le nghiledinh@sgu.edu.vn MBA Thi Ngoc Huyen Nguyen ntnhuyen@sgu.edu.vn

In Vietnam’s fast-moving consumer finance industry, supporting employees in bringing ideas to life is key to organizational success. Grounded in Self-Determination Theory (SDT), this study investigates how Training and Development, Performance Appraisal, and Intrateam Collaboration Climate influence intrinsic and extrinsic motivation, thereby enhancing Innovative Job Performance. Data were collected from 254 employees in consumer financial institutions in Ho Chi Minh City and analysed using Partial Least Squares Structural Equation Modeling (PLS-SEM - SmartPLS 3.0). The findings reveal that all three HRM practices are significantly associated with both intrinsic and extrinsic motivation. Notably, extrinsic motivation demonstrates a stronger direct association with innovative job performance (β = 0.577) than intrinsic motivation (β = 0.270). Mediation analysis further confirms that intrinsic and extrinsic motivation partially mediate the relationships between HRM practices and innovative job performance. Our model was able to explain about 62% (R² = 0.619) of employees’ innovative job performance in Vietnam’s consumer finance sector, showing that the HRM practices studied play a strong role in shaping innovative behaviors at work. When employees are provided with meaningful training, evaluated with fairness, and supported by a collaborative team environment, they feel empowered to generate and implement new ideas. This study addresses a gap in understanding how integrated HRM strategies can foster innovation by motivating employees. The current investigation provides practical insights for managers and policymakers to design HRM practices that nurture a culture of innovation, ultimately enhancing organizational adaptability and competitiveness in the consumer finance sector.

2025-12-18T00:00:00+00:00 Copyright (c) 2025 Journal of Finance - Marketing Research https://jfm.edu.vn/index.php/jfme/article/view/1094 2025-11-10T09:25:31+00:00 Quoc Thang Le thanglq@uef.edu.vn Assoc. Prof. Thanh Tiep Le tieplt@ueh.edu.vn

This study examines the relationship between university social responsibility (USR), digital transformation (DGT) and online learning continuation intention (ELE) in private universities. Furthermore, this relationship is also studied in the context of the role of student satisfaction (SSA). In addition, the study also assesses the impact of several factors on USR, such as education (EDU), awareness (COG), society (SOC), and organization (ORG). There are several factors that influence digital transformation such as lecturers (LEC), students (STU), and universities (UNI). The study used both qualitative and quantitative methods. The survey collected 459 responses which were used to analyze the data in a partial-least square structural equation model (PLS-SEM). The analysis results showed that USR and DGT had a positive impact on the intention to continue choosing online training, especially taking into account the influence of SSA in that correlation. In addition, the results also provided further evidence for the simultaneous impact of the above factors. This is a new point compared to previous individual studies, in addition to the evidence that reinforces the application of research theoretical foundations. At the same time, the study suggests the managerial implications related to infrastructure investment for digital transformation and policy mechanisms to attract good lecturers. Besides, this study has provided supplementary policy mechanisms to support learners and pay attention to social responsibility in building development strategies for private universities.

2025-12-18T00:00:00+00:00 Copyright (c) 2025 Journal of Finance - Marketing Research https://jfm.edu.vn/index.php/jfme/article/view/1127 2025-11-25T04:44:37+00:00 Le Xuan Quynh Anh lxq.anh@ufm.edu.vn Pro.Asso. Thi Thu Suong Huynh huynhthusuong@ufm.edu.vn PhD. Nguyen Khanh Hai Tran khanhhai@ufm.edu.vn

This paper provides a comprehensive bibliometric and content-based review of 58 studies published between 2014 and 2024 on the relationship between corporate social responsibility (CSR) and job performance. The analysis reveals a clear upward trend in publications, particularly after 2018, with research conducted across multiple continents and countries, reflecting a global and multidisciplinary interest in CSR’s influence on employee performance. Most studies adopt quantitative approaches. The review shows that CSR positively influences job performance through key psychological mediators and contextual moderators. These results underline the importance of both psychological processes and contextual factors in shaping the impact of CSR on employee outcomes. The study also identifies future research directions, emphasizing the need to examine variations across countries, industries, and organizational types, and explore additional mediating and moderating variables while calling for deeper examination of CSR dimensions and long-term stakeholder effects. Overall, this review advances theoretical understanding of CSR–job performance dynamics and provides practical insights for managers seeking to leverage CSR initiatives to enhance employee performance and organizational effectiveness.

2025-11-26T00:00:00+00:00 Copyright (c) 2025 Journal of Finance - Marketing Research https://jfm.edu.vn/index.php/jfme/article/view/846 2025-11-10T09:30:33+00:00 PhD Student Van Bay Nguyen baynv@ntu.edu.vn Associate Professor Thanh Cuong Nguyen cuongnt@ntu.edu.vn Associate Professor Thanh Hai Phan phanthanhhai@duytan.edu.vn

The study examines the effect of inventory management and the adoption of communication technology on the performance of firms in Vietnam's manufacturing industry and attempts to fill a research gap regarding the impact of these two variables on each other in emerging economies. In order to examine the effect, panel data from 2013 to 2023 have been used and SGMM estimator has been utilized to capture the dynamics between the investigated variables. The study shows that the adoption of inventory management and the use of communication technology positively affect the performance of firms as measured by ROA and ROE. Besides, there is an interaction between these variables which increases the effect of each variable on firm performance. The study further shows that some of the proxies for the adoption of communication technology (advertising expense, value of intangible technology asset, and capital expenditure) contribute significantly to performance improvement. The results are consistent with Resource Based View and Dynamic Capabilities Theory emphasizing the role of resource integration.

2025-11-25T00:00:00+00:00 Copyright (c) 2025 Journal of Finance - Marketing Research https://jfm.edu.vn/index.php/jfme/article/view/1055 2025-11-26T08:54:11+00:00 Master Thi Ngoc Loan Nguyen nguyenloan@ufm.edu.vn Pro. Asso. Assoc. Prof. Nguyen Thi My Linh ntmylinh@ufm.edu.vn Associate Professor, PhD Chung Thuy Phan phanthuy@ueh.edu.vn

This study investigates how seeking financial advice affects the investment performance of individual investors in the Vietnam stock market. Based on primary data collected from an online survey of 362 investors from December 2023 to March 2024, the research measures performance via self-reported satisfaction on a 5-point Likert scale. Utilizing an Ordered Probit regression model and marginal effect analysis, the findings demonstrate that seeking financial advice, possessing higher financial literacy, and maintaining a reasonable trading frequency significantly enhance investors' perceived performance. Conversely, the disposition effect, self-protection bias, and mental accounting bias exert significant negative impacts. Other behavioral factors, such as overconfidence and hindsight bias, alongside demographic characteristics, show no statistically significant influence. The study contributes to behavioral finance theory by proposing that in emerging markets with low financial literacy, professional advice serves not only as an informational signal but also as a structured bias-correction mechanism, with its effectiveness increasing with the degree of delegation. Practical recommendations are provided for investors, advisors, and regulators to enhance the advisory ecosystem.

2025-12-10T00:00:00+00:00 Copyright (c) 2025 Journal of Finance - Marketing Research https://jfm.edu.vn/index.php/jfme/article/view/1148 2025-12-08T01:51:32+00:00 Dr. Xuan Truong Nguyen ts.truong@ufm.edu.vn

The rapid expansion of digital technologies has intensified regulatory challenges related to innovation, market stability, and consumer protection. Regulatory sandboxes, controlled environments for supervised experimentation, have emerged as key adaptive regulatory tools. This study conducts a PRISMA-based systematic review of 94 eligible studies drawn from academic databases and international institutional sources to examine global sandbox governance, operational models, performance indicators, and implementation challenges. Findings show that sandboxes function as policy learning laboratories, enabling regulators to test emerging technologies, reduce information asymmetries, and refine legal frameworks. Cross-country comparisons reveal substantial variation in governance design, inclusiveness, and market impact. Common challenges include resource constraints, inconsistent participation rates, limited data availability, and cross-border regulatory fragmentation. Effective practices identified across jurisdictions include digitally enabled supervision, standardized KPIs, hybrid sandbox–innovation hub models, and international coordination mechanisms. The study offers evidence-based recommendations to support Vietnam, particularly Ho Chi Minh City, in implementing experimental and adaptive regulatory mechanisms aligned with Resolution 98/2023/QH15.

2025-12-10T00:00:00+00:00 Copyright (c) 2026 Journal of Finance - Marketing Research https://jfm.edu.vn/index.php/jfme/article/view/1181 2025-12-12T04:34:27+00:00 PhD. Nang Thang Pham thang.pn@ou.edu.vn Tan Huy Vo 2254052031huy@ou.edu.vn Le Giang Huynh 2254050009giang@ou.edu.vn Mai Han Nguyen 2251010025han@ou.edu.vn

Digital transformation-driven economic growth is a key socio-economic development objective for many countries. This study explores the impact of digital transformation on economic growth across 77 countries, categorized into three income groups: high-income, upper-middle-income, and lower-middle-income countries, over the period from 2005 to 2022. The research employs an econometric approach based on the Cobb-Douglas production function to quantify the effects on economic growth, while the Generalized Method of Moments (GMM) estimation is utilized to address endogeneity concerns. The findings reveal that digital transformation plays a significant role in fostering economic growth. Countries that actively advance digital transformation initiatives tend to experience accelerated economic expansion. Additionally, fundamental economic drivers such as investment capital and labor also exert a positive influence on growth. The study further provides valuable policy insights to assist governments in formulating strategies to enhance economic development in an era of rapid global digitalization.

2025-11-25T00:00:00+00:00 Copyright (c) 2025 Journal of Finance - Marketing Research