No. 07(2025)
Full Issue
Business Administration, Marketing, Commerce, and Tourism
The role of electronic word-of-mouth in shaping brand image and driving purchase intention
As the influence of electronic word-of-mouth (eWOM) continues to grow in the digital marketplace, questions arise about its reliability and the extent to...
Factors influencing the decision to use artificial intelligence technology (Chatgpt - AI) in learning at colleges and universities in Vinh Long province
This study investigates the factors influencing students' decisions to adopt ChatGPT – AI technology in Vinh Long province amid the growing role of AI in...
The effect of green brand image on green brand equity through the green consumer satisfaction: The case for organic food products in Ho Chi Minh City
This paper examines the effect of green brand image on green brand equity through green consumer satisfaction. Based on survey data collected from 323...
Corporate social responsibility in private universities: Empirical evidence in Vietnam
This study evaluates the impact of corporate social responsibility on brand equity at private universities in Vietnam. A partial least squares structural...
Determinants of taxpayer satisfaction with e-tax filing services: New evidence from artificial neural networks approach
This paper aims to assess the factors affecting taxpayer satisfaction with e-tax filing services in the export-import and logistics industries. It employs a...
The impact of augmented reality (AR) marketing on customer engagement through customer experience and brand love
This study was conducted to investigate the effect of Augmented Reality marketing on customer engagement through customer experience and brand love. A 371...
Factors affecting the application of strategic management accounting techniques and performance in Vietnamese enterprises
Purpose – The objectives of the study are to determine factors affecting the applications of strategic management accounting (SMA) techniques and the...
Economics and Economic Management
A class of economic growth model with memory in the context of fractional derivatives
This article presents a model of economic growth that considers the effects of generalized power-law fading memory. To consider the memory effects in...
The role of industries in economic growth: An approach to decentralization of sectors in Long An province
This research aims to assess the growth of industries and determine the contribution of industries to Long An province's economic growth with data collected...
Finance, Banking, Accounting, and Auditing
Accounting conservatism: A literature review
Accounting conservatism reduces information imbalances in the accounting information system between people within the unit and information users outside the...
ISSN:
3030-4296e-ISSN:
3030-430XDate Published:
14/04/2025Journal of Finance - Marketing Research (abbreviated JFM) is a scientific and educational forum of scientists, managers, policymakers inside and outside the University of Finance - Marketing. Periodically for in-depth information, specialization, introduction, publication, posting of scientific research results, consulting in the fields of Economics, Economic Management, Business Administration, Marketing, Commerce, Tourism, Finance, Banking, Accounting, Auditing, etc.
* DOI: https://doi.org/10.52932
* Specialized scientific journals are awarded points for works (0.75 points)
* The Journal is published in Vietnamese in February, April, June, August, October, and December
* The Journal is published in English in March, July, and November
* Both print and online editions are available.
* The JFM is upgrading and enhancing its quality towards ASEAN regional standards.
