No. 03 (2023)
Full Issue
Review Article
Benefits and Risks of Digital Transformation at the Firm Level: A Literature Review
In recent years, digital transformation has gained prominence as a trending keyword in both academia and practice. Some firms have emerged as pioneers in...
Bibliometrics of Destination Marketing Research: Cocitation and bibliographic coupling analyses
Destination marketing is a vital domain of tourism management and research, as it involves the promotion of tourism destinations to potential visitors and...
Research Articles
Factors affecting the development of night-time economy in Mekong Delta provinces
The primary objective of this study is to investigate and evaluate the various elements that contribute to the growth and evolution of the nighttime economy...
The Impact of Intellectual Capital and Corporate Governance on Bank Performance in Vietnam
Purpose – The importance of corporate governance and intellectual capital on financial performance has largely been ignored in emerging markets. The banking...
Influence of transmission channels of financial policies on Vietnam's private economic development
So far, studies have mainly looked at individual channels or groups of transmission channels of financial policy to the private sector. This study aims to...
Impact evaluation of policies to respond to Covid-19 on Vietnam’s economy
This study aims to compare the economic trade-offs in the choice of wholly social isolation and partial social isolation policies by applying the TERM (The...
Improving the dynamic capabilities of 4-5 star accommodation enterprises: Case study of Muong Thanh hotel system in Khanh Hoa
Dynamic capabilities are a new research direction on competitiveness in the world in general. Especially, accommodation is an industry with continuous...
Commercial banks listed on the Ho Chi Minh City stock exchange: An analysis of diversification, human capital, and performance
Both portfolio diversification and the resource-based view theories advocate for firms to engage in the diversification of their activities to mitigate risks...
The effects of tour operator’s service quality on travel agents’s customer value, satisfaction and loyalty in Vietnam
Service quality is the most important factor of tour operators determining the relationship between travel agents and tour operators. The authors surveyed...
Examining brand equity and tourists’ purchasing motivations towards the world's best rice ‘ST25’ for Vietnam's future sustainable food tourism destination
Until now, Vietnam is still confused about choosing a national product to represent the country and turning them into souvenirs everyone craves when...
An investigation of students' intention to use E-payment service in Mobile Wallet in Ho Chi Minh City
E-payment services have witnessed a surge in demand in recent years due to their convenient cashless transaction mode. Several studies have investigated the...
ISSN:
3030-4296e-ISSN:
3030-430XDate Published:
25/12/2023Journal of Finance - Marketing Research (abbreviated JFM) is a scientific and educational forum of scientists, managers, policymakers inside and outside the University of Finance - Marketing. Periodically for in-depth information, specialization, introduction, publication, posting of scientific research results, consulting in the fields of Economics, Economic Management, Business Administration, Marketing, Commerce, Tourism, Finance, Banking, Accounting, Auditing, etc.
* Publication Index ISSN: p-ISSN: 3030-4296;
e-ISSN: 3030-430X
* DOI: https://doi.org/10.52932
* Specialized scientific journals are awarded points for works (0.75 points)
* The Journal is published in Vietnamese on the months of 02, 04, 06, 08, 10 and 12
* The Journal is published in English on the months of 03, 07 and 11
* The JFM is upgrading and enhancing its quality towards ASEAN regional standards.
