Factors affecting students’s purchase intention for secondhand fashion in Ho Chi Minh City
Main Article Content
Abstract
The study investigates the factors influencing the purchase intention for secondhand fashion among students in Ho Chi Minh City. The desk research is conducted to gather secondary information related to the topic. Qualitative research is conducted to refine the measurement scale. The quantitative research adopts a convenience sampling method, a non-probability sampling technique, with a survey sample of 351 consumers in Ho Chi Minh City. The findings indicate that four positive factors influence the intention to purchase secondhand fashion: Subjective norm, Attitude towards secondhand fashion, Environmental awareness, and Financial capability. Perceived concerns factor negatively impact the purchase intention of secondhand fashion. The research results indicated that the Subjective norm factor has the most significant positive influence, this is a new point in stimulating consumers' intention to purchase secondhand fashion. These findings also help managers recognize the importance of the factors influencing the purchase intention of secondhand fashion, thereby developing appropriate business strategies. Based on the research results, the authors propose several managerial implications to increase the efficiency of operations and promote customer decisions to use secondhand fashion products.
Article Details
Keywords
Ho Chi Minh City, Purchase intention, Secondhand, Students
References
Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211. https://doi.org/10.1016/0749-5978(91)90020-T
Amaral, J. H. G., & Spers, E. E. (2022). Brazilian consumer perceptions towards second-hand clothes regarding Covid-19. Cleaner and Responsible Consumption, 5, 100058. https://doi.org/10.1016/j.clrc.2022.100058
Beard, N. D. (2008). The branding of ethical fashion and the consumer: A luxury niche or mass-market reality? Fashion Theory, 12(4), 447-467. https://doi.org/10.2752/175174108X346931
Bui Thi Phuong Hoa, Quang Van Ngo (2021, December). Influence of Critical and Economic Motivations on the Intention to Buy Second-Hand Clothes of Vietnamese Consumers. In Proceedings of the 2021 International Conference on Research in Management & Technovation (pp. 163-167). http://dx.doi.org/10.15439/2021KM82
Cervellon, M. C., Carey, L., & Harms, T. (2012). Something old, something used: Determinants of women's purchase of vintage fashion vs second‐hand fashion. International Journal of Retail & Distribution Management, 40(12), 956-974. https://doi.org/10.1108/09590551211274946
Dowling, G. R., & Staelin, R. (1994). A model of perceived risk and intended risk-handling activity. Journal of Consumer Research, 21(1), 119-134. https://doi.org/10.1086/209386
Dung Phuong Hoang, Vy Dang Huyen Nguyen, Quynh Thuy Chu, & Linh Bao Hoang (2022). Factors affecting behavioral and psychological perspective of young Vietnamese customers in buying second-hand clothes. Journal of Economics, Finance and Management Studies,5(5),1325-1345. https://doi.org/10.47191/jefms/v5-i5-13
Ek Styvén, M., & Mariani, M. M. (2020). Understanding the intention to buy secondhand clothing on sharing economy platforms: The influence of sustainability, distance from the consumption system, and economic motivations. Psychology & Marketing, 37(5), 724-739. https://doi.org/10.1002/mar.21334
Farrant, L., Olsen, S. and Wangel, A. (2010). Environmental benefits from reusing clothes. The International Journal of Life Cycle Assessment, 15(7), 726-736. https://doi.org/10.1007/s11367-010-0197-y
Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention and behavior: An Introduction to theory and research. Addition-Wesley.
Gregson, N., & Crewe, L. (2003). Second-Hand Cultures. Berg.
Guiot, D., & Roux, D. (2010). A second-hand shoppers’ motivation scale: Antecedents, consequences, and implications for retailers. Journal of Retailing, 86(4), 355-371. https://doi.org/10.1016/j.jretai.2010.08.002
Hair, J., Anderson, R., Tatham, R. & Black, W. (1998). Multivariate data analysis (5th Ed.). Prentice Hall, New Jersey.
Hegner, S. M., Fenko, A., & Teravest, A. (2017). Using the theory of planned behaviour to understand brand love. Journal of Product & Brand Management, 26(1), 26-41. https://doi.org/10.1108/JPBM-06-2016-1215
Hur, E., & Cassidy, T. (2019). Perceptions and attitudes towards sustainable fashion design: challenges and opportunities for implementing sustainability in fashion. International Journal of Fashion Design, Technology and Education, 12(2), 208-217. https://doi.org/10.1080/17543266.2019.1572789.
Khoa Tran, Tuyet Nguyen, Yen Tran, Anh Nguyen, Khang Luu, & Y. Nguyen. (2022). Eco-friendly fashion among generation Z: Mixed-methods study on price value image, customer fulfillment, and pro-environmental behavior. Plos one, 17(8), e0272789.
Koay, K. Y., Cheah, C. W., & Lom, H. S. (2023). Does perceived risk influence the intention to purchase second-hand clothing? A multigroup analysis of SHC consumers versus non-SHC consumers. Journal of Product & Brand Management, 32(4), 530-543. https://doi.org/10.1108/JPBM-11-2021-3721
Kumar, S., Sureka, R., Lim, W. M., Kumar Mangla, S., & Goyal, N. (2021). What do we know about business strategy and environmental research? Insights from Business Strategy and the Environment. Business Strategy and the Environment, 30(8), 3454-3469. https://doi.org/10.1002/bse.2813
Mitchell, A. A., & Olson, J. C. (1981). Are product attribute beliefs the only mediator of advertising effects on brand attitude? Journal of marketing research, 18(3), 318-332. https://doi.org/10.1177/002224378101800306
Moschis, G. P., & Churchill Jr, G. A. (1978). Consumer socialization: A theoretical and empirical analysis. Journal of Marketing Research, 15(4), 599-609. https://doi.org/10.1177/002224377801500409
NARTS. (2013). Industry statistics & trends. http://www.narts.org/i4a/pages/index.cfm?pageid=3285
Nguyễn Minh Hà (2011). Phương pháp chọn mẫu. [PDF]. Trường đại học Mở TPHCM. https://123docz.net/document/1284588-bai-giang-phuong-phap-chon-mau-ts-nguyen-minh-ha.htm.
Nguyen Trong Luan, Huynh Minh Khang, Ho Nguyet Nuong, Le Tran Gia Bao, & Doan Nguyen Duy Hau. (2022). Factors affecting environmental consciousness on green purchase intention: an empirical study of generation Z in Vietnam. The Journal of Asian Finance, Economics and Business, 9(1), 333-343. https://doi.org/10.13106/jafeb.2022
Noble, S. M., Haytko, D. L., & Phillips, J. (2009). What drives college-age Generation Y consumers? Journal of Business Research, 62(6), 617-628. https://doi.org/10.1016/j.jbusres.2008.01.020
Roos, D., & Hahn, R. (2019). Understanding collaborative consumption: An extension of the theory of planned behavior with value-based personal norms. Journal of Business Ethics, 158, 679-697. https://doi.org/10.1007/s10551-017-3675-3
Schultz, P. W., Gouveia, V. V., Cameron, L. D., Tankha, G., Schmuck, P., & Franěk, M. (2005). Values and their relationship to environmental concern and conservation behavior. Journal of Cross-cultural Psychology, 36(4), 457-475. https://doi.org/10.1177/0022022105275962
Silva, S. C., Santos, A., Duarte, P., & Vlačić, B. (2021). The role of social embarrassment, sustainability, familiarity and perception of hygiene in second-hand clothing purchase experience. International Journal of Retail & Distribution Management, 49(6), 717-734. https://doi.org/10.1108/IJRDM-09-2020-0356
Third-Up Resale Report (2019). https://www.thredup.com/resale.
Xu, Y., Chen, Y., Burman, R., & Zhao, H. (2014). Second‐hand clothing consumption: a cross‐cultural comparison between American and Chinese young consumers. International Journal of Consumer Studies, 38(6), 670-677. https://doi.org/10.1111/ijcs.12139
Yahua, Q. (2011). Instertate Fiscal Disparities in America. New York and London: Routledge.
Zachariah, Z. B., & Jusan, M. B. M. (2011). Means-end chain model framework for measuring housing environment choice behavior. Journal of Civil Engineering and Architecture, 5(6). https://doi.org/10.17265/1934-7359/2011.06.007
Amaral, J. H. G., & Spers, E. E. (2022). Brazilian consumer perceptions towards second-hand clothes regarding Covid-19. Cleaner and Responsible Consumption, 5, 100058. https://doi.org/10.1016/j.clrc.2022.100058
Beard, N. D. (2008). The branding of ethical fashion and the consumer: A luxury niche or mass-market reality? Fashion Theory, 12(4), 447-467. https://doi.org/10.2752/175174108X346931
Bui Thi Phuong Hoa, Quang Van Ngo (2021, December). Influence of Critical and Economic Motivations on the Intention to Buy Second-Hand Clothes of Vietnamese Consumers. In Proceedings of the 2021 International Conference on Research in Management & Technovation (pp. 163-167). http://dx.doi.org/10.15439/2021KM82
Cervellon, M. C., Carey, L., & Harms, T. (2012). Something old, something used: Determinants of women's purchase of vintage fashion vs second‐hand fashion. International Journal of Retail & Distribution Management, 40(12), 956-974. https://doi.org/10.1108/09590551211274946
Dowling, G. R., & Staelin, R. (1994). A model of perceived risk and intended risk-handling activity. Journal of Consumer Research, 21(1), 119-134. https://doi.org/10.1086/209386
Dung Phuong Hoang, Vy Dang Huyen Nguyen, Quynh Thuy Chu, & Linh Bao Hoang (2022). Factors affecting behavioral and psychological perspective of young Vietnamese customers in buying second-hand clothes. Journal of Economics, Finance and Management Studies,5(5),1325-1345. https://doi.org/10.47191/jefms/v5-i5-13
Ek Styvén, M., & Mariani, M. M. (2020). Understanding the intention to buy secondhand clothing on sharing economy platforms: The influence of sustainability, distance from the consumption system, and economic motivations. Psychology & Marketing, 37(5), 724-739. https://doi.org/10.1002/mar.21334
Farrant, L., Olsen, S. and Wangel, A. (2010). Environmental benefits from reusing clothes. The International Journal of Life Cycle Assessment, 15(7), 726-736. https://doi.org/10.1007/s11367-010-0197-y
Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention and behavior: An Introduction to theory and research. Addition-Wesley.
Gregson, N., & Crewe, L. (2003). Second-Hand Cultures. Berg.
Guiot, D., & Roux, D. (2010). A second-hand shoppers’ motivation scale: Antecedents, consequences, and implications for retailers. Journal of Retailing, 86(4), 355-371. https://doi.org/10.1016/j.jretai.2010.08.002
Hair, J., Anderson, R., Tatham, R. & Black, W. (1998). Multivariate data analysis (5th Ed.). Prentice Hall, New Jersey.
Hegner, S. M., Fenko, A., & Teravest, A. (2017). Using the theory of planned behaviour to understand brand love. Journal of Product & Brand Management, 26(1), 26-41. https://doi.org/10.1108/JPBM-06-2016-1215
Hur, E., & Cassidy, T. (2019). Perceptions and attitudes towards sustainable fashion design: challenges and opportunities for implementing sustainability in fashion. International Journal of Fashion Design, Technology and Education, 12(2), 208-217. https://doi.org/10.1080/17543266.2019.1572789.
Khoa Tran, Tuyet Nguyen, Yen Tran, Anh Nguyen, Khang Luu, & Y. Nguyen. (2022). Eco-friendly fashion among generation Z: Mixed-methods study on price value image, customer fulfillment, and pro-environmental behavior. Plos one, 17(8), e0272789.
Koay, K. Y., Cheah, C. W., & Lom, H. S. (2023). Does perceived risk influence the intention to purchase second-hand clothing? A multigroup analysis of SHC consumers versus non-SHC consumers. Journal of Product & Brand Management, 32(4), 530-543. https://doi.org/10.1108/JPBM-11-2021-3721
Kumar, S., Sureka, R., Lim, W. M., Kumar Mangla, S., & Goyal, N. (2021). What do we know about business strategy and environmental research? Insights from Business Strategy and the Environment. Business Strategy and the Environment, 30(8), 3454-3469. https://doi.org/10.1002/bse.2813
Mitchell, A. A., & Olson, J. C. (1981). Are product attribute beliefs the only mediator of advertising effects on brand attitude? Journal of marketing research, 18(3), 318-332. https://doi.org/10.1177/002224378101800306
Moschis, G. P., & Churchill Jr, G. A. (1978). Consumer socialization: A theoretical and empirical analysis. Journal of Marketing Research, 15(4), 599-609. https://doi.org/10.1177/002224377801500409
NARTS. (2013). Industry statistics & trends. http://www.narts.org/i4a/pages/index.cfm?pageid=3285
Nguyễn Minh Hà (2011). Phương pháp chọn mẫu. [PDF]. Trường đại học Mở TPHCM. https://123docz.net/document/1284588-bai-giang-phuong-phap-chon-mau-ts-nguyen-minh-ha.htm.
Nguyen Trong Luan, Huynh Minh Khang, Ho Nguyet Nuong, Le Tran Gia Bao, & Doan Nguyen Duy Hau. (2022). Factors affecting environmental consciousness on green purchase intention: an empirical study of generation Z in Vietnam. The Journal of Asian Finance, Economics and Business, 9(1), 333-343. https://doi.org/10.13106/jafeb.2022
Noble, S. M., Haytko, D. L., & Phillips, J. (2009). What drives college-age Generation Y consumers? Journal of Business Research, 62(6), 617-628. https://doi.org/10.1016/j.jbusres.2008.01.020
Roos, D., & Hahn, R. (2019). Understanding collaborative consumption: An extension of the theory of planned behavior with value-based personal norms. Journal of Business Ethics, 158, 679-697. https://doi.org/10.1007/s10551-017-3675-3
Schultz, P. W., Gouveia, V. V., Cameron, L. D., Tankha, G., Schmuck, P., & Franěk, M. (2005). Values and their relationship to environmental concern and conservation behavior. Journal of Cross-cultural Psychology, 36(4), 457-475. https://doi.org/10.1177/0022022105275962
Silva, S. C., Santos, A., Duarte, P., & Vlačić, B. (2021). The role of social embarrassment, sustainability, familiarity and perception of hygiene in second-hand clothing purchase experience. International Journal of Retail & Distribution Management, 49(6), 717-734. https://doi.org/10.1108/IJRDM-09-2020-0356
Third-Up Resale Report (2019). https://www.thredup.com/resale.
Xu, Y., Chen, Y., Burman, R., & Zhao, H. (2014). Second‐hand clothing consumption: a cross‐cultural comparison between American and Chinese young consumers. International Journal of Consumer Studies, 38(6), 670-677. https://doi.org/10.1111/ijcs.12139
Yahua, Q. (2011). Instertate Fiscal Disparities in America. New York and London: Routledge.
Zachariah, Z. B., & Jusan, M. B. M. (2011). Means-end chain model framework for measuring housing environment choice behavior. Journal of Civil Engineering and Architecture, 5(6). https://doi.org/10.17265/1934-7359/2011.06.007
Most read articles by the same author(s)
- Huynh Thi Thu Suong, Nguyen Thanh Dat, Ho Xuan Tien, Service quality, satisfaction and loyalty of individual customers in Ho Chi Minh City: study at Shinhan bank Vietnam LTD. , Journal of Finance and Marketing: No.79 (2024)
- Quach Thi Hai Yen, Le Hong Nga, Nguyen Thanh Dat, The relationship between profitability and loan growth in commercial bank of Vietnam , Journal of Finance and Marketing: No. 68 (2022)
- Nguyen Thuy Anh, Le Hong Nga, Nguyen Thanh Dat, Impact of abnormal loan growth on risk of Vietnam commercial banking , Journal of Finance and Marketing: No. 66 (2021)