Relationship between service quality, adoptation of online information and brand trustthrough brand image in residential real estate project developers in Vietnam
Main Article Content
Abstract
This study examines the relationship between service quality, adoption of online information and brand trust through brand image in residential real estate developers in Vietnam. These relationships were tested with 542 people who had purchased residential real estate from a real estate project developer in Vietnam, using the support of SPSS 22 and AMOS. Research results show that the adoption of online information has a stronger impact on brand image than service quality, and brand image has a stronger impact on brand trust than service quality. Finally, the author presents research implications for managers and future research directions
Article Details
Keywords
Adoptation of online information, Brand image, Brand trust, Service quality, Real estate
References
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