Spending on pet products and services: An approach from consumption value theory
Main Article Content
Abstract
The need to adopt and take care of pets has become popular and favorited by many people, has become a new trend of young people in Vietnam. Since then, the the demand for shopping and using of pet services has also increased. This study uses consumption value theory to study consumer’s expenditure on pet products and services in Ho Chi Minh City. Besides, the study also analyzed the impact of the level of attachment to pets on their consumption behavior. By means of descriptive statistics analysis, exploratory factor analysis (EFA), scale reliability testing (CRA), confirmatory factor analysis (CFA) and SEM linear structural model to analyze the impact of consumption value components such as functional, social, emotional, epistemic, and conditional values to need spending on pet products and services. The results show that customers' expenditure on pet products and services in Ho Chi Minh City is affected by functional value, social value, emotional value, epistemic value, and level of attachment to pets.
Article Details
Keywords
Theory of consumption value, Pet attachment, Pet products, Pet services
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