Hành vi của du khách trong du lịch nông nghiệp: Tiếp cận bằng phương pháp trắc lượng thư mục
Nội dung chính của bài viết
Tóm tắt
Du lịch nông nghiệp ngày càng phát triển mạnh mẽ trên toàn cầu, góp phần duy trì di sản nông nghiệp, đồng thời đáp ứng nhu cầu tham quan, học tập, giải trí của khách du lịch. Cho đến nay, một lượng lớn nghiên cứu về du lịch nông nghiệp đã được thực hiện. Tuy nhiên, có rất ít các nghiên cứu hệ thống hóa các tài liệu trong chủ đề về hành vi của du khách trong du lịch nông nghiệp. Nghiên cứu này nhằm lấp đầy khoảng trống nêu trên bằng cách tập trung vào việc khái quát quá trình nghiên cứu về hành vi của du khách trong du lịch nông nghiệp, mô tả các tác giả, tác phẩm nổi bật và các nội dung nghiên cứu chính dựa trên phân tích cụm chủ đề. Bằng phương pháp trắc lượng thư mục và sự hỗ trợ của công cụ VOSViewer, kết quả nghiên cứu cho thấy xuất bản đầu tiên về hành vi của du khách trong du lịch nông nghiệp được thực hiện vào năm 2010, tuy nhiên đến năm 2019, số lượng nghiên cứu mới tăng lên đáng kể và duy trì sự chú ý từ các học giả trong những năm gần đây. Chín cụm chủ đề nghiên cứu về hành vi của du khách trong du lịch nông nghiệp đã được tìm thấy, trong đó nhấn mạnh vào các nội dung như trải nghiệm du lịch nông nghiệp; chất lượng; động lực du lịch; sự hấp dẫn điểm đến; hình ảnh điểm đến; đồng sáng tạo giá trị; kinh tế du lịch nông nghiệp và sự hài lòng. Kết quả nghiên cứu có thể mang lại ý nghĩa quan trọng trong việc mở ra các định hướng nghiên cứu tương lai đối với chủ đề du lịch nông nghiệp.
Abstract
Agritourism has been growing strongly worldwide, contributing to the preservation of agricultural heritage while meeting tourists' needs for sightseeing, learning, and recreation. To date, a substantial body of research on agritourism has been conducted. However, there are very few studies that systematically review the literature on tourist behavior in agritourism. This study aims to fill this gap by synthesizing the research process on tourist behavior in agritourism, identifying prominent authors and works, and analyzing key research themes through thematic clustering. Using bibliometric analysis and the VOSViewer tool, the findings indicate that the first publication on tourist behavior in agritourism emerged in 2010. However, the number of new studies increased significantly in 2019 and has continued to attract scholarly attention in recent years. Nine research clusters on tourist behavior in agritourism were identified, highlighting key topics such as travel motivation, tourist experience, satisfaction, loyalty, and environmental factors. The study’s findings provide valuable insights for future research directions in the field of agritourism.
Từ khóa
Du lịch nông nghiệp; Khách du lịch; Trắc lượng thư mục; Ý định hành vi
Chi tiết bài viết
Lĩnh vực kinh tế (JEL Codes)
D91 - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making - Micro-Based Behavioral Economics, L83 - Sports • Gambling • Restaurants • Recreation • Tourism - Industry Studies: Services, Q26 - Recreational Aspects of Natural Resources - Renewable Resources and Conservation
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