Tác động của trí tuệ nhân tạo: Ý định hành vi, kết quả học tập và sự hài lòng

Thị Thanh Nguyệt Nguyễn1,
1 Sinh viên
0
Ngày xuất bản Online: 25/10/2026
Chuyên mục: Quản trị kinh doanh, Marketing, Thương mại, Du lịch
DOI: https://doi.org/10.52932/jfmr.v17i5.810

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Tóm tắt

Sự phát triển của trí tuệ nhân tạo (AI) đã thay đổi thói quen sử dụng công cụ học tập của sinh viên tại TP.HCM. Nghiên cứu này đánh giá tác động của việc chấp nhận AI lên kết quả học tập thông qua các yếu tố: ý định hành vi, đổi mới cá nhân, cải thiện thành tích học tập, sự hài lòng và độ chính xác của thông tin. Dữ liệu từ 326 sinh viên sử dụng AI được phân tích bằng PLS-SEM trên SmartPLS. Mẫu nghiên cứu được thu thập từ sinh viên thuộc các trường cao đẳng, đại học và học viện, đại diện cho nhiều ngành học khác nhau như khoa học tự nhiên, khoa học xã hội và nhân văn, kinh tế, kỹ thuật và công nghệ, y học…Kết quả cho thấy, sự hài lòng chịu ảnh hưởng mạnh từ cải thiện thành tích học tập và độ chính xác của thông tin, trong khi ý định hành vi và đổi mới cá nhân thúc đẩy việc sử dụng AI. Điểm mới của nghiên cứu nằm ở việc tích hợp độ chính xác của thông tin – yếu tố ít được chú ý trước đây – và làm rõ mối liên hệ giữa hành vi cá nhân với sự hài lòng, đóng góp vào lý thuyết AI trong giáo dục. Nghiên cứu còn cung cấp góc nhìn địa phương hóa tại Việt Nam về lĩnh vực này. Các hàm ý khuyến nghị từ nghiên cứu bao gồm: (1) phát triển công cụ AI với dữ liệu chính xác, cập nhật, hỗ trợ kiểm chứng thông tin; (2) thiết kế giao diện thân thiện, tích hợp hướng dẫn sử dụng để tăng ý định hành vi; (3) tổ chức khóa học kỹ năng AI cho sinh viên, tập trung vào ứng dụng thực tiễn để nâng cao thành tích học tập.

Abstract

The advancement of artificial intelligence (AI) has transformed the learning tool usage habits of students in Ho Chi Minh City. This study examines the impact of AI adoption on academic outcomes through behavioral intention, personal innovativeness, academic performance improvement, satisfaction, and information accuracy. Data from 326 AI-using students were analyzed using PLS-SEM on SmartPLS. The research sample was collected from students studying in colleges, universities, and academies, representing multiple fields of study, including natural sciences, social sciences and humanities, economics, engineering and technology, medicine, etc. Results indicate that satisfaction is strongly influenced by improvement in academic performance and information accuracy, while behavioral intention and personal innovativeness enhance the use of AI. The study’s novelty lies in integrating information accuracy – a previously underexplored factor – and elucidating the link between individual behavior and satisfaction, contributing to AI-in-education theory. It also offers a localized perspective from Vietnam. Practical implications include: (1) developing AI tools with accurate, updated data and fact-checking features; (2) designing user-friendly interfaces with integrated usage guides to boost behavioral intention; and (3) organizing AI skills courses for students, focusing on practical applications to enhance academic performance.

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Trích dẫn bài báo
Nguyễn, T. T. N. (2026). Tác động của trí tuệ nhân tạo: Ý định hành vi, kết quả học tập và sự hài lòng. Tạp chí Nghiên cứu Tài chính - Marketing, 17(5). https://doi.org/10.52932/jfmr.v17i5.810