Factors impact the intention of students to study master’s degree of tourism administration at tourism faculty in university of Finance – Marketing
Main Article Content
Abstract
This study aims to explore and evaluate the factors affecting the intention of students to study master ‘s degree of Tourism Faculty at University of Finance
– Marketing. Survey data were collected from all senior students of the Tourism Faculty (239 students). The proposed research model measuring the influence of factors has been based on many different theories, of which the foundation is the Theory of Planned Behavior (TPB) of Ajzen (1991). The research results show that the positive effect factors on students’ the Tourism Administration intention to graduate of Tourism Faculty are: attitude guidance to behavior, subjective norm, perceived behavioral control, brand loyalty and social demand.
Article Details
Keywords
intention to graduate, students.