Intention to buy biodegradable trash bags: Research on households in Ho Chi Minh City
Nội dung chính của bài viết
Tóm tắt
Most of the plastic waste polluting rivers and seas in Vietnam is single-use plastic items, of which plastic trash bags account for a large proportion. This study was conducted to determine the influence of subject norm, environmentally friendly product orientation, and knowledge about environmentally friendly products on intention to purchase biodegradable trash bags under the mediating effect of attitude toward environmentally friendly products. To achieve the research objectives, the author surveyed 449 Ho Chi Minh City households. Additionally, a structured interview questionnaire and the easy non-probability sampling approach were used to perform the survey. The data was analyzed using the SmartPLS 4.0 program. The results show that subject norm, environmentally friendly product orientation, and knowledge about environmentally friendly products all positively and significantly influence attitudes toward environmentally friendly products; attitudes toward environmentally friendly products also positively and significantly influence intentions to buy biodegradable trash bags; and attitudes toward environmentally friendly products act as a mediating factor in the relationship between subject norm, environmentally friendly product orientation, knowledge about environmentally friendly products, and intentions to purchase biodegradable trash bags. The research's consequences will are anticipated to help businesses develop sensible business plans.
Chi tiết bài viết
Từ khóa
Thái độ, Túi rác tự hủy sinh học, Sản phẩm thân thiện môi trường, Ý định mua, Chuẩn chủ quan
Tài liệu tham khảo
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Allison, A. L., Lorencatto, F., Michie, S., & Miodownik, M. (2021). Barriers and enablers to buying biodegradable and compostable plastic packaging. Sustainability, 13(3), 1–15. https://doi.org/10.3390/su13031463
Armstrong, G., Adam, S., Denize, S., & Kotler, P. (2014). Principles of marketing. Pearson Australia.
Awan, U., Arnold, M. G., & Gölgeci, I. (2021). Enhancing green product and process innovation: Towards an integrative framework of knowledge acquisition and environmental investment. Business Strategy and the Environment, 30(2), 1283–1295. https://doi.org/10.1002/bse.2684
Biswas, A., & Roy, M. (2015). Green Products: An Exploratory Study on the Consumer Behaviour in Emerging Economies of the East. Journal of Cleaner Production, 87, 463–468. https://doi.org/10.1016/j.jclepro.2014.09.075
Chen, X., Rahman, M. K., Rana, M. S., Gazi, M. A. I., Rahaman, M. A., & Nawi, N. C. (2022). Predicting Consumer Green Product Purchase Attitudes and Behavioral Intention During COVID-19 Pandemic. Frontiers in Psychology 12. https://doi.org/10.3389/fpsyg.2021.760051
Confente, I., Scarpi, D., & Russo, I. (2020). Marketing a new generation of bio-plastics products for a circular economy: The role of green self-identity, self-congruity, and perceived value. Journal of Business Research, 112, 431–439. https://doi.org/10.1016/j.jbusres.2019.10.030
Danso, A., Adomako, S., Lartey, T., Amankwah-Amoah, J., & Owusu-Yirenkyi, D. (2020). Stakeholder integration, environmental sustainability orientation and financial performance. Journal of Business Research, 119, 652–662. https://doi.org/10.1016/j.jbusres.2019.02.038
Indriani, I. A. D., Rahayu, M., & Hadiwidjojo, D. (2019). The Influence of Environmental Knowledge on Green Purchase Intention the Role of Attitude as Mediating Variable. International Journal of Multicultural and Multireligious Understanding, 6(2), 627. https://doi.org/10.18415/ijmmu.v6i2.706
Dhir, A., Sadiq, M., Talwar, S., Sakashita, M., & Kaur, P. (2021). Why do retail consumers buy green apparel? A knowledge-attitude-behaviour-context perspective. Journal of Retailing and Consumer Services, 59. https://doi.org/10.1016/j.jretconser.2020.102398
Elias, T. (2020). The Impact of Media Use, Identity, and Pro-Environmental Orientations on Racial/Ethnic Groups’ Attitudes Toward Ecobranding. Howard Journal of Communications, 31(1), 99–118. https://doi.org/10.1080/10646175.2019.1649761
Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Addison-Wesley. https://doi.org/10.2307/2065853
Fletcher, S., March, A. L. A., Roberts, K., Shirian, Y., i Canals, L. M., Cairns, A., Lefort, P., Meso, A., Raine, A. D., Smagadi, A., Stone, S., Tonda, E., de la Fuente, J., Koskella, J., Bove, A. T., Boon, E. & Bass, A. (2023). Turning off the Tap: How the world can end plastic pollution and create a circular economy. United Nations Environment Programme. https://www.unep.org/resources/turning-off-tap-end-plastic-pollution-create-circular-economy
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research This, 18(1), 39–50. http://www.jstor.org/stable/3151312
Hair, J. F., Matthews, L. M., Matthews, R. L., & Sarstedt, M. (2017). PLS-SEM or CB-SEM: updated guidelines on which method to use. International Journal of Multivariate Data Analysis, 1(2), 107. https://doi.org/10.1504/ijmda.2017.10008574
Hair, J. F., Risher, J. J., Sarstedt, M. & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203
Halder, P., Hansen, E. N., Kangas, J., & Laukkanen, T. (2020). How national culture and ethics matter in consumers’ green consumption values. Journal of Cleaner Production, 265, 121754. https://doi.org/10.1016/j.jclepro.2020.121754
Henseler, J. (2017). Partial least squares path modeling. In Leeflang, P. S. H., Wieringa, J. E., Bijmolt, T. H. A., Pauwels, K. H. (Ed.) Advanced methods for modeling markets. International Series in Quantitative Marketing (pp. 361–381). Springer, Cham. https://link.springer.com/chapter/10.1007/978-3-319-53469-5_12
Joshi, Y., & Rahman, Z. (2015). Factors Affecting Green Purchase Behaviour and Future Research Directions. International Strategic Management Review, 3(1–2), 128–143. https://doi.org/10.1016/j.ism.2015.04.001
Khan, O., Daddi, T., Slabbinck, H., Kleinhans, K., Vazquez-brust, D. & De Meester, S. (2020). Assessing the determinants of intentions and behaviors of organizations towards a circular economy for plastics. Resources, Conservation and Recycling, 163. https://doi.org/10.1016/j.resconrec.2020.105069
Kleinhans, K., Demets, R., Dewulf, J., Ragaert, K., & De Meester, S. (2021). Non-household end-use plastics: the ‘forgotten’ plastics for the circular economy. Current Opinion in Chemical Engineering, 32. https://doi.org/10.1016/j.coche.2021.100680
Liobikienė, G., & Poškus, M. S. (2019). The Importance of Environmental Knowledge for Private and Public Sphere Pro-Environmental Behavior: Modifying the Value-Belief-Norm Theory. Sustainability, 11(12). https://doi.org/10.3390/su11123324
Madden, T. J., Ellen, P. S., & Ajzen, I. (1992). A comparison of the theory of planned behavior and the theory of reasoned action. Personality and Social Psychology Bulletin, 18(1), 3–9. https://doi.org/10.1177/0146167292181001
Maione, C., Lapko, Y., & Trucco, P. (2022). Towards a circular economy for the plastic packaging sector: Insights from the Italian case. Sustainable Production and Consumption, 34, 78–89. https://doi.org/10.1016/j.spc.2022.09.002
Nekmahmud, M., Naz, F., Ramkissoon, H., & Fekete-Farkas, M. (2022). Transforming consumers’ intention to purchase green products: Role of social media. Technological Forecasting and Social Change, 185. https://doi.org/10.1016/j.techfore.2022.122067
Ogiemwonyi, O., & Harun, A. B. (2020). Consumption of Green Product as a Means of Expressing Green Behaviour in an Emerging Economy: With the Case Study of Malaysia. Environment and Urbanization ASIA, 11(2), 297–312. https://doi.org/10.1177/0975425320938538
Patak, M., Branska, L., & Pecinova, Z. (2021). Consumer Intention to Purchase Green Consumer Chemicals. Sustainability, 13(14). https://doi.org/10.3390/su13147992
Relawati, R., Ariadi, B. Y., & Purwono, B. S. A. (2020). The Factors Affecting Green Consumer Behavior: Evidence from Malang, East Java, Indonesia. TEST Engineering & Management, 82. http://www.testmagzine.biz/index.php/testmagzine/article/view/2030
Shen, M., & Wang, J. (2022). The Impact of Pro-environmental Awareness Components on Green Consumption Behavior: The Moderation Effect of Consumer Perceived Cost, Policy Incentives, and Face Culture. Frontiers in Psychology, 13, 1–13. https://doi.org/10.3389/fpsyg.2022.580823
Sun, Y., & Wang, S. (2020). Intentions to purchase green Understanding consumers’ products in the social media marketing context. Asia Pacific Journal of Marketing and Logistics, 32(4), 860–878. https://doi.org/10.1108/APJML-03-2019-0178
Tirtiroglu, E., & Elbeck, M. (2008). Qualifying Purchase Intentions Using Queueing Theory. Journal of Applied Quantitative Methods, 3(2), 167. https://jaqm.ro/issues/volume-3,issue-2/pdfs/tirtiroglu_elbeck.pdf
Wang, H., Ma, B., & Bai, R. (2019). How does green product knowledge effectively promote green purchase intention? Sustainability, 11(4), 1193. https://doi.org/10.3390/su11041193
Worldbank Group. (2022). Towards a National Single-Use Plastic Roadmap in Vietnam - Strategic options to reduce single-use plastic should be prioritized. https://www.worldbank.org/vi/country/vietnam/publication/towards-a-national-single-use-plastics-roadmap-in-vietnam-strategies-and-options-for-reducing-priority-single-use-plasti
Xie, C., Wang, R., & Gong, X. (2022). The influence of environmental cognition on green consumption behavior. Frontiers in Psychology, 13(1), 1–17. https://doi.org/10.3389/fpsyg.2022.988585
Zheng, G.-W., Siddik, A. B., Masukujjaman, M., Alam, S. S., & Akter, A. (2021). Perceived environmental responsibilities and green buying behavior: The mediating effect of attitude. Sustainability, 13(1), 1–27. https://doi.org/10.3390/su13010035
Ajzen, I., & Driver, B. L. (1992). Application of the Theory of Planned Behavior to Leisure Choice. Journal of Leisure Research, 24(3), 207–224. https://doi.org/10.1080/00222216.1992.11969889
Allison, A. L., Lorencatto, F., Michie, S., & Miodownik, M. (2021). Barriers and enablers to buying biodegradable and compostable plastic packaging. Sustainability, 13(3), 1–15. https://doi.org/10.3390/su13031463
Armstrong, G., Adam, S., Denize, S., & Kotler, P. (2014). Principles of marketing. Pearson Australia.
Awan, U., Arnold, M. G., & Gölgeci, I. (2021). Enhancing green product and process innovation: Towards an integrative framework of knowledge acquisition and environmental investment. Business Strategy and the Environment, 30(2), 1283–1295. https://doi.org/10.1002/bse.2684
Biswas, A., & Roy, M. (2015). Green Products: An Exploratory Study on the Consumer Behaviour in Emerging Economies of the East. Journal of Cleaner Production, 87, 463–468. https://doi.org/10.1016/j.jclepro.2014.09.075
Chen, X., Rahman, M. K., Rana, M. S., Gazi, M. A. I., Rahaman, M. A., & Nawi, N. C. (2022). Predicting Consumer Green Product Purchase Attitudes and Behavioral Intention During COVID-19 Pandemic. Frontiers in Psychology 12. https://doi.org/10.3389/fpsyg.2021.760051
Confente, I., Scarpi, D., & Russo, I. (2020). Marketing a new generation of bio-plastics products for a circular economy: The role of green self-identity, self-congruity, and perceived value. Journal of Business Research, 112, 431–439. https://doi.org/10.1016/j.jbusres.2019.10.030
Danso, A., Adomako, S., Lartey, T., Amankwah-Amoah, J., & Owusu-Yirenkyi, D. (2020). Stakeholder integration, environmental sustainability orientation and financial performance. Journal of Business Research, 119, 652–662. https://doi.org/10.1016/j.jbusres.2019.02.038
Indriani, I. A. D., Rahayu, M., & Hadiwidjojo, D. (2019). The Influence of Environmental Knowledge on Green Purchase Intention the Role of Attitude as Mediating Variable. International Journal of Multicultural and Multireligious Understanding, 6(2), 627. https://doi.org/10.18415/ijmmu.v6i2.706
Dhir, A., Sadiq, M., Talwar, S., Sakashita, M., & Kaur, P. (2021). Why do retail consumers buy green apparel? A knowledge-attitude-behaviour-context perspective. Journal of Retailing and Consumer Services, 59. https://doi.org/10.1016/j.jretconser.2020.102398
Elias, T. (2020). The Impact of Media Use, Identity, and Pro-Environmental Orientations on Racial/Ethnic Groups’ Attitudes Toward Ecobranding. Howard Journal of Communications, 31(1), 99–118. https://doi.org/10.1080/10646175.2019.1649761
Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Addison-Wesley. https://doi.org/10.2307/2065853
Fletcher, S., March, A. L. A., Roberts, K., Shirian, Y., i Canals, L. M., Cairns, A., Lefort, P., Meso, A., Raine, A. D., Smagadi, A., Stone, S., Tonda, E., de la Fuente, J., Koskella, J., Bove, A. T., Boon, E. & Bass, A. (2023). Turning off the Tap: How the world can end plastic pollution and create a circular economy. United Nations Environment Programme. https://www.unep.org/resources/turning-off-tap-end-plastic-pollution-create-circular-economy
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research This, 18(1), 39–50. http://www.jstor.org/stable/3151312
Hair, J. F., Matthews, L. M., Matthews, R. L., & Sarstedt, M. (2017). PLS-SEM or CB-SEM: updated guidelines on which method to use. International Journal of Multivariate Data Analysis, 1(2), 107. https://doi.org/10.1504/ijmda.2017.10008574
Hair, J. F., Risher, J. J., Sarstedt, M. & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203
Halder, P., Hansen, E. N., Kangas, J., & Laukkanen, T. (2020). How national culture and ethics matter in consumers’ green consumption values. Journal of Cleaner Production, 265, 121754. https://doi.org/10.1016/j.jclepro.2020.121754
Henseler, J. (2017). Partial least squares path modeling. In Leeflang, P. S. H., Wieringa, J. E., Bijmolt, T. H. A., Pauwels, K. H. (Ed.) Advanced methods for modeling markets. International Series in Quantitative Marketing (pp. 361–381). Springer, Cham. https://link.springer.com/chapter/10.1007/978-3-319-53469-5_12
Joshi, Y., & Rahman, Z. (2015). Factors Affecting Green Purchase Behaviour and Future Research Directions. International Strategic Management Review, 3(1–2), 128–143. https://doi.org/10.1016/j.ism.2015.04.001
Khan, O., Daddi, T., Slabbinck, H., Kleinhans, K., Vazquez-brust, D. & De Meester, S. (2020). Assessing the determinants of intentions and behaviors of organizations towards a circular economy for plastics. Resources, Conservation and Recycling, 163. https://doi.org/10.1016/j.resconrec.2020.105069
Kleinhans, K., Demets, R., Dewulf, J., Ragaert, K., & De Meester, S. (2021). Non-household end-use plastics: the ‘forgotten’ plastics for the circular economy. Current Opinion in Chemical Engineering, 32. https://doi.org/10.1016/j.coche.2021.100680
Liobikienė, G., & Poškus, M. S. (2019). The Importance of Environmental Knowledge for Private and Public Sphere Pro-Environmental Behavior: Modifying the Value-Belief-Norm Theory. Sustainability, 11(12). https://doi.org/10.3390/su11123324
Madden, T. J., Ellen, P. S., & Ajzen, I. (1992). A comparison of the theory of planned behavior and the theory of reasoned action. Personality and Social Psychology Bulletin, 18(1), 3–9. https://doi.org/10.1177/0146167292181001
Maione, C., Lapko, Y., & Trucco, P. (2022). Towards a circular economy for the plastic packaging sector: Insights from the Italian case. Sustainable Production and Consumption, 34, 78–89. https://doi.org/10.1016/j.spc.2022.09.002
Nekmahmud, M., Naz, F., Ramkissoon, H., & Fekete-Farkas, M. (2022). Transforming consumers’ intention to purchase green products: Role of social media. Technological Forecasting and Social Change, 185. https://doi.org/10.1016/j.techfore.2022.122067
Ogiemwonyi, O., & Harun, A. B. (2020). Consumption of Green Product as a Means of Expressing Green Behaviour in an Emerging Economy: With the Case Study of Malaysia. Environment and Urbanization ASIA, 11(2), 297–312. https://doi.org/10.1177/0975425320938538
Patak, M., Branska, L., & Pecinova, Z. (2021). Consumer Intention to Purchase Green Consumer Chemicals. Sustainability, 13(14). https://doi.org/10.3390/su13147992
Relawati, R., Ariadi, B. Y., & Purwono, B. S. A. (2020). The Factors Affecting Green Consumer Behavior: Evidence from Malang, East Java, Indonesia. TEST Engineering & Management, 82. http://www.testmagzine.biz/index.php/testmagzine/article/view/2030
Shen, M., & Wang, J. (2022). The Impact of Pro-environmental Awareness Components on Green Consumption Behavior: The Moderation Effect of Consumer Perceived Cost, Policy Incentives, and Face Culture. Frontiers in Psychology, 13, 1–13. https://doi.org/10.3389/fpsyg.2022.580823
Sun, Y., & Wang, S. (2020). Intentions to purchase green Understanding consumers’ products in the social media marketing context. Asia Pacific Journal of Marketing and Logistics, 32(4), 860–878. https://doi.org/10.1108/APJML-03-2019-0178
Tirtiroglu, E., & Elbeck, M. (2008). Qualifying Purchase Intentions Using Queueing Theory. Journal of Applied Quantitative Methods, 3(2), 167. https://jaqm.ro/issues/volume-3,issue-2/pdfs/tirtiroglu_elbeck.pdf
Wang, H., Ma, B., & Bai, R. (2019). How does green product knowledge effectively promote green purchase intention? Sustainability, 11(4), 1193. https://doi.org/10.3390/su11041193
Worldbank Group. (2022). Towards a National Single-Use Plastic Roadmap in Vietnam - Strategic options to reduce single-use plastic should be prioritized. https://www.worldbank.org/vi/country/vietnam/publication/towards-a-national-single-use-plastics-roadmap-in-vietnam-strategies-and-options-for-reducing-priority-single-use-plasti
Xie, C., Wang, R., & Gong, X. (2022). The influence of environmental cognition on green consumption behavior. Frontiers in Psychology, 13(1), 1–17. https://doi.org/10.3389/fpsyg.2022.988585
Zheng, G.-W., Siddik, A. B., Masukujjaman, M., Alam, S. S., & Akter, A. (2021). Perceived environmental responsibilities and green buying behavior: The mediating effect of attitude. Sustainability, 13(1), 1–27. https://doi.org/10.3390/su13010035