Tran, Quang-Tri, et al. “Exploring Factors of the Competitive Advantage in Ho Chi Minh city’s Restaurant Industry: A Qualitative Study in an Era of Accelerated Integration and Development”. Journal of Finance - Marketing Research, vol. 4, no. 4ene, July 2026, pp. 74-90, doi:10.52932/jfmr.v4i4ene.1540.