To, Anh Tho, et al. “The personalization–privacy Paradox in Social Commerce: Why Privacy Concern Does Not Deter Willingness to Be Profiled on Tiktok Shop”. Journal of Finance - Marketing Research, vol. 17, no. 1enes, Aug. 2026, pp. 195-10, doi:10.52932/jfmr.v17i1enes.1333.