Nguyen, Thi Thuy Van, and Thi Hong Ngoc Nguyen. 2026. “What Drives Tourists to Share? The Effects of Intrinsic and Extrinsic Motivations and the Moderating Role of Extraversion on Social Media Sharing Intention”. Journal of Finance - Marketing Research 4 (5). https://doi.org/10.52932/jfmr.v4i5.1373.