THO, PhD. To Anh; NGUYEN , Pham Phuong Anh; LE , Nguyen Thai Duong; NGUYEN , Thu Minh; PHAM , Hong Quan; NGUYEN , Ho Ai Vi. How eWOM shapes online hotel booking decisions on booking.com: An integrated IAM–TPB approach. Journal of Finance - Marketing Research, [S. l.], v. 4, n. 3en, p. 30–42, 2026. DOI: 10.52932/jfmr.v4i3en.1285. Disponível em: https://jfm.edu.vn/index.php/jfme/article/view/1285. Acesso em: 18 aug. 2026.