VO, Ta Thanh Minh; VU, Quang Minh; HA, Nguyen Tan Tai; NGUYEN, Thi Quynh Mai; TRUONG, Bich Phuong. The role of green brand trust, awareness, and preference in the relationship between green marketing and green brand loyalty: The case of Mobile phone brands. Journal of Finance - Marketing Research, [S. l.], v. 3, n. 4, p. 17–33, 2025. DOI: 10.52932/jfmr.v3i4en.946. Disponível em: https://jfm.edu.vn/index.php/jfme/article/view/946. Acesso em: 8 dec. 2025.