PHAN , Nguyen Anh Quan; HOANG , Cuu Long; NGUYEN , Van Duc. The impact of augmented reality (AR) marketing on customer engagement through customer experience and brand love. Journal of Finance - Marketing Research, [S. l.], v. 3, n. 01, p. 77–90, 2025. DOI: 10.52932/jfm.v3i1e.723. Disponível em: https://jfm.edu.vn/index.php/jfme/article/view/894. Acesso em: 15 dec. 2025.