MAI, Xuan Dao; TRINH, Minh Man; NGO, Thien Nhi; LA, Gia Phung; LE, Yen Tam; NGUYEN, Phuong Thuy. The effect of green brand image on green brand equity through the green consumer satisfaction: The case for organic food products in Ho Chi Minh City. Journal of Finance - Marketing Research, [S. l.], v. 3, n. 01, p. 31–45, 2025. DOI: 10.52932/jfm.v3i1e.698. Disponível em: https://jfm.edu.vn/index.php/jfme/article/view/888. Acesso em: 15 dec. 2025.