TO, Anh Tho; NGUYEN, Kim Quoc Trung. The role of electronic word-of-mouth in shaping brand image and driving purchase intention. Journal of Finance - Marketing Research, [S. l.], v. 3, n. 01, p. 1–14, 2025. DOI: 10.52932/jfm.v3i1e.648. Disponível em: https://jfm.edu.vn/index.php/jfme/article/view/847. Acesso em: 15 dec. 2025.