HOANG, Cuu Long; PHAM, Xuan Quyet. Examining brand equity and tourists’ purchasing motivations towards the world’s best rice ‘ST25’ for Vietnam’s future sustainable food tourism destination. Journal of Finance - Marketing Research, [S. l.], v. 14, n. 6, p. 85–95, 2023. DOI: 10.52932/jfm.vi6.442. Disponível em: https://jfm.edu.vn/index.php/jfme/article/view/814. Acesso em: 15 dec. 2025.