TRAN, Quang-Tri; NGUYEN , Thi Thanh Nhan; PHAM , Doan Anh Khoa. Exploring factors of the competitive advantage in Ho Chi Minh city’s restaurant industry: A qualitative study in an era of accelerated integration and development. Journal of Finance - Marketing Research, [S. l.], v. 4, n. 4ene, p. 74–90, 2026. DOI: 10.52932/jfmr.v4i4ene.1540. Disponível em: https://jfm.edu.vn/index.php/jfme/article/view/1540. Acesso em: 25 aug. 2026.