DUONG, Thinh Thi Thu; LE, Thanh Giang; PHAM, Minh Phong; TRAN , Tuan Anh; NGUYEN, Van Dieu. From perception to avoidance: Examining the impact of irritation, perceived informativeness, and advertisement length on advertising avoidance behavior. Journal of Finance - Marketing Research, [S. l.], v. 4, n. 3en, 2026. DOI: 10.52932/jfmr.v4i3en.1290. Disponível em: https://jfm.edu.vn/index.php/jfme/article/view/1290. Acesso em: 29 jul. 2026.