DINH, Hai Dung; PHAM, An. ON THE USE OF BOOSTING ALGORITHMS FOR PREDICTING CONSUMER CHURN RATE ON AN E-COMMERCE PLATFORM. Journal of Finance - Marketing Research, [S. l.], v. 4, n. 5, 2026. DOI: 10.52932/jfmr.v4i5.1254. Disponível em: https://jfm.edu.vn/index.php/jfme/article/view/1254. Acesso em: 29 jul. 2026.