LE, Nguyen Ngoc Trinh; HUYNH , The Nguyen. The impact of short video characteristics on impulse buying behavior: The role of arousal, pleasure, and trust. Journal of Finance - Marketing Research, [S. l.], v. 4, n. 4ene, 2025. DOI: 10.52932/jfmr.v4i4ene.1247. Disponível em: https://jfm.edu.vn/index.php/jfme/article/view/1247. Acesso em: 29 apr. 2026.