PHAN THI THUY, Dung; DUONG THI THU, Thinh; TRAN TUAN, Anh; NGUYEN VAN, Dieu. The impact of gamification in e-commerce on Gen Z’s intention to continue using it in Ho Chi Minh City. Journal of Finance - Marketing Research, [S. l.], v. 4, n. 4ene, p. 57–73, 2026. DOI: 10.52932/jfmr.v4i4ene.1233. Disponível em: https://jfm.edu.vn/index.php/jfme/article/view/1233. Acesso em: 25 aug. 2026.