HOANG, Cuu Long; PHAN, Thi Thu Hang; LAI, Doan Anh Tuan; HO, Thi Hieu. A study on the impact of ethics marketing and sustainable marketing on sustainable purchasing behavior of consumers in Ho Chi Minh City. Journal of Finance - Marketing Research, [S. l.], v. 3, n. 5ene, p. 134–144, 2025. DOI: 10.52932/jfmr.v3i5ene.749. Disponível em: https://jfm.edu.vn/index.php/jfme/article/view/1182. Acesso em: 28 jan. 2026.