NGUYEN, Minh Triet; TA, Van Thanh; NGUYEN , Hong Chinh. A bibliometric analysis of personalization effects on purchase intention in digital marketing. Journal of Finance - Marketing Research, [S. l.], v. 4, n. 3en, 2026. DOI: 10.52932/jfmr.v4i2ene.1095. Disponível em: https://jfm.edu.vn/index.php/jfme/article/view/1095. Acesso em: 29 apr. 2026.