KIEU, Nguyen Thi Diem. DETERMINANTS OF TOURIST’S CONTINUED USE OF ONLINE TRAVEL AGENCY (OTA) BOOKING SERVICES: A CASE STUDY IN HO CHI MINH CITY, VIETNAM. Journal of Finance - Marketing Research, [S. l.], v. 4, n. 4ene, 2026. Disponível em: https://jfm.edu.vn/index.php/jfme/article/view/1090. Acesso em: 29 apr. 2026.