Kieu NTD. DETERMINANTS OF TOURIST’S CONTINUED USE OF ONLINE TRAVEL AGENCY (OTA) BOOKING SERVICES: A CASE STUDY IN HO CHI MINH CITY, VIETNAM. JFMR. 2026;4(4ene). Accessed April 29, 2026. https://jfm.edu.vn/index.php/jfme/article/view/1090