Nguyen, T.T.V. and Nguyen , T.H.N. 2026. What Drives Tourists to Share? The Effects of Intrinsic and Extrinsic Motivations and the Moderating Role of Extraversion on Social Media Sharing Intention. Journal of Finance - Marketing Research. 4, 5 (Jun. 2026). DOI:https://doi.org/10.52932/jfmr.v4i5.1373.