[1]
Tho, P.T.A. et al. 2026. How eWOM shapes online hotel booking decisions on booking.com: An integrated IAM–TPB approach.
Journal of Finance - Marketing Research
. 4, 3en (Jul. 2026), 30–42. DOI:https://doi.org/10.52932/jfmr.v4i3en.1285.