Tạp chí Nghiên cứu Tài chính - Marketing

Impact of debt maturity and cash holding on investment decisions in Vietnamese companies

2024-04-03T02:10:59+00:00

The study used data from 520 listed firms between 2004 and 2020 to ascertain the relationship between debt maturity, cash holding, and investment decisions in Vietnamese enterprises. The use of more conservative tactics results from the rise in agency costs. Increased cash holding encouraged businesses to employ internal resources to reduce external financing risks, favorably impacting investment decisions. The negative link between investment decisions and intangible assets indicates increased external funding costs. A high tax shield benefited the investment since it freed up financial flows for productive assets. The robustness test revealed that cash holding positively corresponds with investment decisions in consumer and technology enterprises and that technology firms are incredibly responsive to changes in debt maturity.

Innovation and bank performance in the digital transformation ERA: Evidence from Vietnam

2024-05-07T06:06:23+00:00

The number of smartphone users in Vietnam ranked 10th globally in 2020, and Vietnam is considered a high-growth digital economy market in Southeast Asia. Thus, this study examines the impacts of innovations in mobile banking applications (MBA) and research and development (R&D) costs on bank performance. We employ the dynamic system Generalized Method of Moments (GMM) to analyze 35 commercial banks in Vietnam from 2009 to 2020. Our findings show that innovations and application software positively impact banks' net interest margin (NIM). Applied mobile banking increased by 0.012% in NIM, and R&D costs empowered 0.011% of the bank’s performance in Vietnam. The robustness test confirms that our main findings are persistent. The result highlights a new perspective on innovation that can help banks seize business opportunities more effectively. Our findings also offer practical implications for promoting a sustainable banking sector.

The usage of digital marketing tools among Vietnamese B2B start-ups in building customer relationships

2024-05-02T05:40:38+00:00

Digital marketing has been being widely used around the world and changing at a rapid rate. For small businesses, especially start-ups, digital marketing is bringing new opportunities to meet the goals that were previously impossible to achieve. However, many micro-enterprises are not utilising digital marketing to its full potential. The main aim of this study is to investigate the e-marketing model of Vietnamese B2B start-ups as well as the usage and changes of digital marketing tools. In-depth interviews with three main themes were conducted with newly founded and mature Vietnamese B2B start-ups in different sectors. Attracting, engaging, retaining, learning, and relating to customers are critical elements to building customer relationships. In terms of importance, the rankings of these five elements vary depending on each company's current goals and objectives.. While newly founded start-ups concentrate on attracting customers, mature ones focus more on engaging, retaining, and learning customers. Moreover, a significant change in theoretically recognized and utilized tools through 2017-2023 is documented. Throughout the six years, many out-of-date and inefficient tools have been eliminated. Other newer and more valuable tools have been becoming widely used, especially LinkedIn which has become one of the primary social media platforms. It is also emphasized that although new digital marketing tools have been adopted among Vietnamese B2B start-ups, They have not been exploited to their full potential. The reasons behind the changes in the usage of digital marketing tools lie in three main categories, which are firm-specific and owner-manager factors, resource-related factors, and environmental factors.

Politically connected boards and firm performance: The case of Vietnam

2024-04-24T07:01:17+00:00

The paper examines the influence of Politically Connected Boards on Firm Performance in Vietnamese economy. Using the ordinary least square, fixed effect model, random effect model, and the comparison between the groups using sample T-test technique to examine the impact of political connections on the firm value. The findings reveal that firms with political ties exhibit reduced productivity, as evidenced by lower total factor productivity scores. Moreover, political connections hinder profitability, particularly for firms with modest earnings. Despite enjoying higher market value, politically connected firms suffer from decreased performance due to inefficiency and ineffectiveness. These results have important implications for investors, listed firms, and policymakers on the effects of political favoritism in transitional economies.

The influence of diversifying income sources on the financial performance: An empirical study on Vietnamese commercial banks

2024-06-16T14:20:28+00:00

This research investigates the impact of income diversification on the financial outcomes of commercial banks in Vietnam. The analysis utilizes financial reports from 26 Vietnamese commercial banks spanning from 2012 to 2022. A variety of analytical methods, including the Pooled Ordinary Least Squares (OLS) model, Fixed Effects Model (FEM), Random Effects Model (REM), and System Generalized Method of Moments (SGMM) models, were employed to evaluate the data. The findings suggest that diversifying income streams enhances the financial health of commercial banks. The case of Vietnamese banks indicates that bank growth and an increase in borrowing activities positively influence financial results. Additionally, it is recommended for banks to manage deposit ratios of customers and lower the ratio of loan loss provisions to optimize financial performance.

The influence of factors in the internal control system on financial reporting quality at administrative and public service units in Vietnam

2024-07-22T09:15:30+00:00

The objective of the project is to measure the influence of factors in the internal control system on financial reporting quality at administrative and public service units in Vietnam. The author inherits five internal control components from the Committee of Sponsoring Organization [COSO], 2013: control environment, risk assessment, communication information, and supervision that affect financial reporting quality. The author uses a mixed research method including qualitative and quantitative, with primary data collected through a survey of 400 units with 30 observed variables, resulting in 350 valid survey forms. From there, the study analyzed EFA exploratory factor analysis and multivariate regression analysis with support from SPSS 27.0 software. Research results show that the internal control system has an impact on administrative and public service units in Vietnam, with the level of influence of the components gradually decreasing: (1) information and communication, (2) control environment, (3) control activities, (4) risk assessment, (5) monitoring. With the results of this research, it helps administrative and public service units to improve and enhance the financial reporting quality while helping to reduce and eliminate weaknesses in the internal control implementation process, in order to strengthen the internal foundation and influence positive impact on governance.

Effects of organizational justice and psychological safety on knowledge hiding and employee creativity

2024-04-01T09:38:06+00:00

In the era of a knowledge-based economy, the innovative behavior of employees is essential to lead to the success of any organization, including banks. However, after COVID-19, all businesses are facing difficulties and must decrease the number of workers. Therefore, employees feel insecure and hide knowledge from others to keep their jobs. How to reduce knowledge hiding and increase employee creativity is an interesting question for both researchers and managers. Based on the conservation of resources theory and social exchange theory, the authors build the research model to analyze the influences of employees’ perceptions of organizational justice and psychological safety on employees’ knowledge hiding and creativity. The mixed method is used with PLS-SEM analysis to analyze the data of 195 respondents. The results of research confirmed the great impacts of perceived organizational justice and psychological safety on staff’s knowledge hiding and innovative behaviors. In practice, managers should provide more justice in all three aspects (procedures, communication, income). Moreover, open communication between all members of an organization is a good way to increase the mind's creativity.

Intention to buy biodegradable trash bags: Research on households in Ho Chi Minh City

2024-08-05T03:55:09+00:00

Most of the plastic waste polluting rivers and seas in Vietnam is single-use plastic items, of which plastic trash bags account for a large proportion. This study was conducted to determine the influence of subject norm, environmentally friendly product orientation, and knowledge about environmentally friendly products on intention to purchase biodegradable trash bags under the mediating effect of attitude toward environmentally friendly products. To achieve the research objectives, the author surveyed 449 Ho Chi Minh City households. Additionally, a structured interview questionnaire and the easy non-probability sampling approach were used to perform the survey. The data was analyzed using the SmartPLS 4.0 program. The results show that subject norm, environmentally friendly product orientation, and knowledge about environmentally friendly products all positively and significantly influence attitudes toward environmentally friendly products; attitudes toward environmentally friendly products also positively and significantly influence intentions to buy biodegradable trash bags; and attitudes toward environmentally friendly products act as a mediating factor in the relationship between subject norm, environmentally friendly product orientation, knowledge about environmentally friendly products, and intentions to purchase biodegradable trash bags. The research's consequences will are anticipated to help businesses develop sensible business plans.

Influence of Tiktok video content on youth people's online shopping intention for fashion items

2024-07-10T02:03:14+00:00

This study delves into the influence of TikTok video content factors - Entertainment, Information, Usefulness, and Interaction - on the online purchase intention of fashion items among young consumers. Drawing upon the Integrated Theory of Planned Behavior, ABC model (Attitude, Behavior, Context), and Mobile Technology Acceptance Model framework, the research examines how these factors shape consumer behavior on popular social media platforms. A quantitative approach was employed, utilizing survey data collected from 620 young respondents in Vietnam. The findings reveal that Entertainment, Information, Usefulness, and Interaction significantly impact online purchase intention, with Usefulness and Interaction emerging as the primary drivers. However, the study also acknowledges several limitations, including sample size constraints and potential biases inherent in self-reported data. Future research directions include longitudinal studies to explore the dynamic nature of consumer behavior on TikTok and comparative studies across different demographic groups to enhance generalizability. This study contributes valuable insights for marketers and advertisers seeking to leverage TikTok as a platform for engaging young consumers and driving online purchase behavior in the fashion industry.

Factors affecting the intention to adopt cloud accounting software in small and medium enterprises in Ho Chi Minh City

2024-07-23T00:50:24+00:00

In the trend of the digital economy along with the widespread Industrial Revolution 4.0, accounting work organization needs to innovate in applying information technology (IT) in the implementation and management of accounting tasks. Cloud accounting software is built based on the development achievements of Cloud Computing, data is stored on data center servers, helping to process data and accounting work anytime, anywhere. and on every device. This article aims to identify factors influencing the intention of the adoption of cloud accounting software in small and medium enterprises (SMEs) in Ho Chi Minh City. Through data collection using questionnaires from 210 SMEs and using SPSS analysis tools, the research results show that there is an impact of factors such as perceived usefulness, perceived ease of use, manager support, social influences, and application risks that affect the intention to apply cloud accounting software of these businesses. These results provide useful information to help business managers better understand the benefits of the application, the role and importance of IT application in general, and cloud accounting software in particular in business operations, contributing to improving accounting work at the business.