LONG, Hoang Cuu; QUYET, Pham Xuan. Examining brand equity and tourists’ purchasing motivations towards the world’s best rice ‘ST25’ for Vietnam’s future sustainable food tourism destination. Tạp chí Nghiên cứu Tài chính - Marketing, [S. l.], v. 14, n. 6, p. 85–95, 2023. DOI: 10.52932/jfm.vi6.442. Disponível em: https://jfm.edu.vn/index.php/jfm/article/view/442. Acesso em: 21 tháng 11. 2025.